Sales Associate

New Motors; Erie (Erie County); On-site; USD 25,000 - 45,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Employee vehicle discounts

Job summary

New Motors in Erie, PA is seeking a Sales Associate to help customers find the right vehicle and complete the purchase process. You will build relationships, demonstrate features of both new and used vehicles, and explain financing options while maintaining strong product knowledge.

The role requires excellent communication, a professional demeanor, and the ability to work evenings and weekends. Base salary plus commission, with performance bonuses and benefits.

Qualifications

• High school diploma or equivalent required, some college preferred.
• Experience not required; training provided for dealership systems.
• Strong interpersonal and communication skills are essential.

Responsibilities

• Greet and assist customers throughout the buying process.
• Assess customer needs and financial considerations.
• Demonstrate features of new and pre-owned vehicles.
• Explain financing options, warranties, and after-sale services.
• Prepare documentation for sales transactions.
• Follow up with customers to encourage referrals and repeat business.
• Maintain lot appearance and ensure accurate pricing.
• Stay informed about promotions, trade-ins, and new releases.

Skills

Excellent communication

Negotiation and closing

Customer service mindset

Education

High school diploma or equivalent

Some college preferred

Tools

CRM systems

Dealership software

Job description

Job Title: Sales Associate – New & Used Car Dealership

Position Overview

The Sales Associate is responsible for delivering exceptional customer service by helping clients find the right vehicle to meet their needs and budget. This position involves maintaining strong product knowledge, building relationships, and achieving individual and team sales goals.

Key Responsibilities

• Customer Interaction: Greet and assist customers in a friendly and professional manner throughout the entire buying process.
• Needs Assessment: Listen to customers to understand their preferences, requirements, and financial considerations.
• Product Presentation: Demonstrate features, capabilities, and benefits of both new and pre-owned vehicles.
• Sales Process:
  • Conduct test drives with prospective customers.
  • Explain financing options, warranties, and after-sale services.
  • Prepare and complete all necessary documentation for sales transactions.
• Follow-Up: Maintain contact with customers to ensure satisfaction and encourage repeat business and referrals.
• Inventory & Display: Assist in maintaining lot appearance and ensure vehicles are clean, well-presented, and accurately priced.
• Market Awareness: Stay informed about current promotions, trade-in values, competitor offerings, and new product releases.

Qualifications

• Education: High school diploma or equivalent required; some college preferred.
• Experience: None required.
• Skills:
  • Excellent communication and interpersonal skills.
  • Strong negotiation and closing ability.
  • Proficiency with CRM systems and dealership software.
  • Valid driver’s license with a clean driving record.

Key Competencies

• Customer-focused mindset
• Self-motivated with a drive to achieve sales targets
• Professional appearance and demeanor
• Team-oriented attitude
• Ability to work flexible hours, including evenings and weekends

Compensation and Benefits

• Base salary plus commission structure
• Performance bonuses and incentives
• Health, dental, and vision insurance
• Paid time off and employee discounts on vehicles and services