Sales and Marketing Manager

Sinceri Senior Living; Madison (WI); On-site; USD 42,000 - 68,000; Full time

Benefits offered by this job

Earn up to 1% wage increase every quad

401K Retirement Plan with Safe Harbor

Length of Service Bonus Program of up

Employee Referral Bonus of up to $1,00

Access to earned wages prior to payday

Generous PTO Plan

An employee engaged scheduling system

Sinceri Senior Living Discount Marketp

WalkingSpree rewards for healthy Hab

Job summary

Sinceri Senior Living in Madison, WI is seeking a proactive sales professional to grow census and private-pay referrals. You will develop relationships with nursing homes, physicians and discharge planners to expand community referrals and occupancy.

Responsibilities include leading local outreach, tracking referral outcomes, and delivering periodic reports. You’ll create a 30/60/90 day sales plan and coordinate educational events to position the facility as the trusted senior living expert.

Qualifications

• Direct sales experience with demonstrated results.

Responsibilities

• Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
• Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
• Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
• Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
• Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
• Monitor trends and conversion ratios.
• Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members.
• Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
• Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.

Skills

Direct sales experience

Job description

As a Sinceri Senior Living company, we are a fun loving, employee-centric community like no other! Maybe that’s why we have been certified by our employees as a Great Place to Work ® for our 7th Year in a row. Create your healthcare career with us and learn about all the career growth opportunities we offer.

Sinceri Senior living is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. Minors must be at least 16 years of age to be employed by Sinceri Senior Living. Candidates submitted by unsolicited 3rd party recruiters will not be considered.

Perks and Benefits*:

• Earn up to 1% wage increase every quarter
• 401K Retirement Plan with Safe Harbor matching contribution
• Length of Service Bonus Program of up to $5,000
• Employee Referral Bonus of up to $1,000
• Access to earned wages prior to payday
• Generous PTO Plan
• An employee engaged scheduling system
• Sinceri Senior Living Discount Marketplace
• WalkingSpree rewards for healthy habits

Oh, and did we mention an amazing Team Environment?

*Some benefits may vary depending on position and employment status

Purpose:

To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. This position will assist and oversee internal lead management system, Public Relation activities, and Public Educational Outreach Programs. In addition, they will monitor referral source satisfaction and outcomes. They are responsible for communicating market conditions and opportunities to facility and management staff. They will oversee any media campaign management.

Minimum Eligibility Requirements:

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry preferred.
• Organized team player with the ability to multi-task in a team environment.
• Proven skills to work independently. Be self-motivated and goal-directed.
• Excellent interpersonal skills.
• Excellent listening skills with ability to match resource to need.
• Must be capable of maintaining regular, reliable attendance.

Essential Functions:

• Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
• Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
• Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
• Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
• Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
• Monitor trends and conversion ratios.
• Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members.
• Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
• Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.