Marketing Director

Hcshiring; Lexington (KY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401K Retirement Plan

Safe Harbor matching

Length of Service Bonus

Employee Referral Bonus

Earned wage access

Generous PTO

Career Development

Discount Marketplace

WalkingSpree rewards

Job summary

Sinceri Senior Living is seeking a results-driven marketing/sales professional to enhance census, build referrals, and foster community relationships in designated facilities. You will lead outreach efforts to residents, families, and referral sources, and collaborate with staff to achieve occupancy goals.

The role emphasizes public education, event planning, and strong communication skills, with opportunities for career growth and teamwork across the organization.

Qualifications

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry preferred.
• Organized team player who can multi-task in a team environment.
• Proven ability to work independently, self-motivated and goal-directed.
• Excellent interpersonal skills.
• Must maintain regular, reliable attendance.
• Computer literacy and ability to communicate with Residents, families, staff and the public.
• Positive representative of the Community and Sinceri Senior Living.

Responsibilities

• Create new and service existing relationships with nursing homes, retirement centers, physicians and hospital staff to generate referrals.
• Develop and conduct public relation activities and presentations.
• Assist with and present public educational outreach programs.
• Monitor referral source satisfaction and outcomes and communicate market conditions to staff.
• Assist with media campaigns and become a resource for those needing our services.
• Attend community and professional events to increase awareness and occupancy.

Skills

Direct sales

Interpersonal skills

Written communication

Listening skills

Team player

Self-motivated

Job description

*Perks and Benefits*

• Employees can earn up to a 2% wage increase twice a year.
• 401K Retirement Plan with Safe Harbor matching contribution
• Length of Service Bonus Program of up to $5,000
• Employee Referral Bonus of up to $1,000
• Access to earned wages prior to payday
• Generous PTO Plan
• Career Development
• An employee engaged scheduling system
• Affordable Medical, Dental, Vision, Supplemental Benefits
• Sinceri Senior Living Discount Marketplace
• WalkingSpree rewards for healthy habits

Oh, and did we mention an amazing Team Environment?

*Some benefits may vary depending on position and employment status

Why You Should Work With Us:

As a Sinceri Senior Living company, we are a fun loving, employee-centric community like no other! Maybe that’s why we have been certified by our employees as a Great Place to Work ® for our 7th Year in a row. Create your healthcare career with us and learn about all the career growth opportunities we offer.

Sinceri Senior living is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. Minors must be at least 16 years of age to be employed by Sinceri Senior Living. Candidates submitted by unsolicited 3rd party recruiters will not be considered.

Purpose:

To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. Job duties include:

• Assist and oversee internal lead management system
• Develop and conduct public relation activities
• Assist with and present public educational outreach programs
• Monitor referral source satisfaction and outcomes. Communicate market conditions and opportunities to facility and management staff.
• Assist with media campaign management.
• Become the Resource for those needing our services.

Minimum Eligibility Requirements:

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry preferred.
• Organized team player with the ability to multi-task in a team environment.
• Proven skills to work independently. Be self-motivated and goal-directed.
• Excellent interpersonal skills.
• Excellent written communication skills.
• Excellent listening skills with ability to match resource to need.
• Must be capable of maintaining regular, reliable attendance.
• Computer literacy.
• Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public.
• Is a positive representative of the Community and Sinceri Senior Living and sets a strong example of professional conduct and appearance.

Essential Functions:

• Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
• Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
• Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
• Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
• Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
• Monitor trends and conversion ratios.
• Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members.
• Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
• Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.
• Assist Customer Service

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