Marketing Director

Hcshiring; Jacksonville (FL); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Quarterly raise

401K with Safe Harbor

Length of service bonus

Referral bonus

Access to earned wages

Generous PTO

Career development

Scheduling system

Medical, dental, vision benefits

Discount marketplace

WalkingSpree rewards

Team environment

Job summary

Sinceri Senior Living is seeking a dynamic sales/marketing professional to enhance census development and private pay referrals across designated facilities. You will oversee lead management, develop public relations activities, and deliver educational outreach while collaborating with facility and management staff to maximize occupancy and community outreach.

The role emphasizes relationship-building with residents, families, staff, and external partners, with emphasis on professional conduct

Qualifications

• Direct sales experience with proven results.
• Experience in retirement, nursing home, or assisted living preferred.
• Organized team player with ability to multi-task in a team environment.
• Self-motivated and goal-directed.

Responsibilities

• Create and maintain relationships with nursing homes, retirement centers, physicians, and hospital staff to generate referrals.
• Participate in local organizations, giving presentations to raise community awareness of the assisted living industry.
• Develop and implement marketing actions and plans to improve occupancy and community relations.
• Prepare reports and manage referral information, client profiles, and market data.
• Develop events and presentations for community education, establishing the facility as an expert in assisted living.
• Monitor trends and referral conversion; contribute to weekly department meetings.
• Maintain a database of medical contacts and resources, sharing insights with staff.
• Monitor customer satisfaction and help plan improvements with leadership.
• Support the marketing team in outreach campaigns and budget tracking.
• Assist Customer Service as needed.

Skills

Direct sales

Senior living industry

Organized team player

Self-motivated

Interpersonal skills

Written communication

Active listening

Attendance reliability

Computer literacy

Effective communication with residents

Job description

Perks and Benefits*

• Earn up to 1% wage increase every quarter
• 401K Retirement Plan with Safe Harbor matching contribution
• Length of Service Bonus Program of up to $5,000
• Employee Referral Bonus of up to $1,000
• Access to earned wages prior to payday
• Generous PTO Plan
• Career Development
• An employee engaged scheduling system
• Affordable Medical, Dental, Vision, Supplemental Benefits
• Sinceri Senior Living Discount Marketplace
• WalkingSpree rewards for healthy habits

Oh, and did we mention an amazing Team Environment?

*Some benefits may vary depending on position and employment status

Purpose:

To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. Job duties include:

• Assist and oversee internal lead management system
• Develop and conduct public relation activities
• Assist with and present public educational outreach programs
• Monitor referral source satisfaction and outcomes. Communicate market conditions and opportunities to facility and management staff.
• Assist with media campaign management.
• Become the Resource for those needing our services.

Minimum Eligibility Requirements:

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry preferred.
• Organized team player with the ability to multi-task in a team environment.
• Proven skills to work independently. Be self-motivated and goal-directed.
• Excellent interpersonal skills.
• Excellent written communication skills.
• Excellent listening skills with ability to match resource to need.
• Must be capable of maintaining regular, reliable attendance.
• Computer literacy.
• Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public.
• Is a positive representative of the Community and Sinceri Senior Living and sets a strong example of professional conduct and appearance.

Essential Functions:

• Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
• Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
• Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
• Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
• Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
• Monitor trends and conversion ratios.
• Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members.
• Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
• Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.
• Assist Customer Service

Why You Should Work With Us:

As a Sinceri Senior Living company, we are a fun loving, employee-centric community like no other! Maybe that’s why we have been certified by our employees as a Great Place to Work for our 7th Year in a row. Create your healthcare career with us and learn about all the career growth opportunities we offer.

Sinceri Senior living is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Background checks for our communities in Florida will be completed through the Clearinghouse: https://info.flclearinghouse.com.