Sales And Marketing Associate

Culturestrategy; Tacoma (WA); On-site; USD 28,000 - 50,000; Part time

Job summary

CultureStrategy, a women-owned change management and DEI consulting firm, is hiring a part-time Marketing & Sales Assistant in Tacoma. You will manage paid lead generation campaigns on Google Ads and Facebook Ads for both B2B and B2C audiences, while supporting brand-building and local visibility efforts.

You will also help optimize campaigns, maintain a strong online presence, and assist with CRM-led lead follow-up. Strong writing and strategic marketing mindset are essential.

Qualifications

• Experience managing paid lead generation campaigns on Google Ads and Facebook Ads.
• Strong written communication and ability to craft clear marketing messages.
• Ability to translate data into actionable campaign optimizations.

Responsibilities

• Plan, set up, and manage paid lead generation campaigns on Google Ads and Facebook Ads for B2B and B2C audiences.
• Monitor and optimize campaign performance to improve lead quality and volume.
• Support brand-building efforts and grow online presence and local visibility (Google My Business).
• Review the company website and provide feedback for improvement.
• Assist with maintaining presence across LinkedIn, Facebook, Google My Business, and Instagram.
• Support lead tracking and follow-up using the company CRM.

Skills

Google Ads

Facebook Ads

Written communications

Strategic marketing

Proactive outreach

Tools

HubSpot CRM

Canva

WordPress

Job description

Company Description CultureStrategy is a women-owned change management and DEI consulting firm that helps organizations navigate complex and unpredictable challenges. The firm integrates data, analytics, technology, neuroscience, and emotional intelligence to design impactful people and culture strategies. Core services include diversity and inclusion training, 1:1 leadership communication coaching, and learning and development strategy. CultureStrategy also provides career coaching, organizational assessments, and people analytics, supporting clients in building more inclusive, effective workplaces.

We are looking for a part-time Marketing & Sales Assistant to drive new

leads through paid advertising and support brand-building efforts following the company's recent

rebrand. The primary focus is running and optimizing Google Ads and Facebook Ads

campaigns across both B2B and B2C audiences, with a secondary focus on strengthening the

company's online presence and local visibility.

Key Responsibilities

• Plan, set up, and manage paid lead generation campaigns on both Google Ads and Facebook Ads for B2B and B2C audiences
• Monitor and optimize campaign performance to improve lead quality and volume
• Support brand-building efforts and help grow Culture Strategy's online presence, including its Google My Business local listing
• Review the company website (culturestrategy.io) and provide feedback and recommendations for improvement
• Assist with maintaining and growing presence across LinkedIn, Facebook, Google My Business, and Instagram
• Support lead tracking and follow-up using the company's CRM

Skills & Tools

• Hands-on experience with Google Ads (required)
• Hands-on experience with Facebook Ads (required)
• Experience with a CRM, ideally HubSpot
• Design skills in Canva or similar
• Familiarity with WordPress websites is a plus
• Strong written communication and a proactive, strategic approach to marketing