Sales and Enrollment Manager

Trinity Health Mid-Atlantic; Alexandria (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Trinity Health PACE Alexandria is seeking a Sales & Enrollment Manager to lead the team, oversee enrollment growth, and expand community partnerships. The role emphasizes compliance with CMS rules, referral development, and data-driven reporting to senior leadership.

You will coach staff, manage enrollment cases, and collaborate with marketing to drive awareness and referrals within the service area.

Qualifications

• Bachelor's degree preferred in Business, Healthcare Administration, Marketing, or related field.
• Minimum of three (3) years of healthcare sales experience; sales leadership preferred.
• CRM and Microsoft Office proficiency; strong communication and analytical skills.

Responsibilities

• Lead and mentor the Sales & Enrollment team to meet enrollment targets.
• Develop annual sales and enrollment strategies and manage referral networks.
• Build relationships with hospitals, facilities, providers, and community partners.
• Maintain referral tracking and performance dashboards; ensure compliance with regs.

Skills

Leadership

Sales

Enrollment

CRM

MS Office

Communication

Analytics

Education

Bachelor's degree in Business/Healthcare Admin

Tools

CRM platforms

Microsoft Office

Job description

Employment Type: Full time Shift: Description: About Trinity Health PACE Alexandria Trinity Health PACE Alexandria is a Program of All-Inclusive Care for the Elderly (PACE) in Central Louisiana that provides comprehensive medical, social, and supportive services that enable older adults to remain safe in their homes and communities. Through an interdisciplinary team approach, PACE coordinates medical care, rehabilitation, transportation, home care, social services, and caregiver support to promote independence, dignity, and quality of life for older adults. Trinity Health PACE Alexandria is seeking compassionate, dependable, and mission-driven professionals who are passionate about serving seniors and helping them thrive in the community.

Position Summary

The Sales & Enrollment Manager leads, manages, and mentors the Sales & Enrollment team to support the Trinity Health PACE mission and achieve strategic growth objectives. This position is responsible for meeting enrollment targets, developing referral sources, expanding community awareness, overseeing sales operations, and ensuring compliance with all PACE enrollment requirements.

Essential Duties and Responsibilities

Leadership & Team Management

• Lead, coach, and mentor Sales Representatives and Community Liaisons.
• Conduct performance evaluations, one-on-one coaching sessions, and team meetings.
• Assist with recruiting, interviewing, onboarding, and training staff.
• Monitor team productivity and ensure achievement of key performance indicators (KPIs).

Growth & Enrollment

• Develop and execute annual sales and enrollment strategies.
• Achieve fiscal year enrollment goals within the assigned territory.
• Monitor referral pipelines and enrollment conversion rates.
• Manage complex enrollment cases and ensure timely completion of enrollment processes.

Community Outreach & Relationship Development

• Build and strengthen relationships with hospitals, skilled nursing facilities, physician practices, assisted living communities, community agencies, and referral partners.
• Represent PACE at community events, senior fairs, and outreach activities.
• Increase awareness of PACE services among healthcare providers and community stakeholders.

Data Management & Reporting

• Maintain accurate referral tracking in CRM platforms.
• Monitor enrollment metrics and performance dashboards.
• Prepare reports and provide regular updates to senior leadership.
• Ensure documentation is complete, accurate, and compliant with regulatory requirements.

Marketing Collaboration

• Work closely with marketing leadership to develop and implement annual marketing plans.
• Ensure all marketing materials meet Trinity Health and regulatory standards.
• Support campaigns designed to increase referrals and enrollment growth.

Compliance & Quality

• Ensure enrollment practices comply with CMS, state PACE regulations, and Trinity Health policies.
• Protect participant confidentiality.
• Participate in quality improvement initiatives and organizational committees.

Qualifications

• Education Bachelor's degree in Business, Healthcare Administration, Marketing, Public Relations, or related field preferred. Equivalent combination of education and experience may be considered.
• Experience Minimum of three (3) years of healthcare sales experience. Prior sales leadership or management experience preferred. Demonstrated success meeting or exceeding sales and enrollment goals. Experience developing strategic sales plans and managing referral networks.
• Knowledge, Skills & Abilities Strong leadership, coaching, and team-building skills. Knowledge of healthcare, managed care, senior services, or PACE programs. Excellent communication and presentation skills. CRM and Microsoft Office proficiency. Strong analytical and project management abilities. Valid driver's license and reliable transportation.

Key Performance Indicators (KPIs)

• Enrollment growth and census targets.
• Referral generation and conversion rates.
• Community outreach activity.
• Prospecting calls, appointments, presentations, and home visits.
• Team performance and productivity metrics.
• Customer experience and satisfaction measures.

This role is ultimately responsible for driving census growth, strengthening community partnerships, and ensuring a high-performing sales and enrollment operation that supports the Trinity Health PACE mission of helping older adults live safely and independently in the community.

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care.

We are an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.

Trinity Health is one of the largest not-for-profit, faith-based health care systems in the nation. Together, we’re 121,000 colleagues and nearly 36,500 physicians and clinicians caring for diverse communities across 27 states. Nationally recognized for care and experience, our system includes 101 hospitals, 126 continuing care locations, the second largest PACE program in the country, 136 urgent care locations, and many other health and well-being services. Based in Livonia, Michigan, in fiscal year 2023, we invested $1.5 billion in our communities through charity care and other community benefit programs.

For more information, visit http://www.trinity-health.org. You can also follow Trinity Health on LinkedIn.