Sales Activator Manager

RiseMe; Wallingford (CT); On-site; USD 92,000 - 138,000; Full time

Job summary

Red Bull Distribution Company, Inc. is seeking a Sales Activator Manager to lead and develop the regional Sales Activator team, ensuring wiring and in-store execution align with company strategy. You will manage targets, coach staff, and build senior-level retailer relationships to drive volume and share growth.

Responsibilities include performance reviews, cross-functional collaboration, and leading trainings with HR. A valid US driver’s license and ability to lift 25 pounds are required.

Qualifications

• 3+ years of experience in Direct Store Delivery (DSD) management.
• Experience supervising a team of account sales professionals.
• Valid US Driver’s License and obtainment of DOT Medical card.
• Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
• English; additional languages an advantage.

Responsibilities

• Lead, coach, and develop region sales activators to meet or exceed objectives.
• Build relationships and ensure strategic selling objectives are met and sales targets achieved.
• Develop targets for the region and manage progress with action plans to close gaps.
• Lead performance reviews and development plans for direct reports.
• Report on Monthly Performance Review (MPR) and Quarterly Business Review needs.
• Collaborate across the organization and share best practices.
• Manage strategic account relationships and opportunities, including non-price initiatives.
• Align with RBNA National KA for wiring accounts and store growth.
• Present trainings and engagement planning with HR, and monitor safety procedures.

Skills

Leadership

Coaching

Team development

Strategic account management

Analytical selling

Communication

Direct Store Delivery (DSD)

People management

Job description

KPI ACHIEVEMENT

Ensure Sales Activators outperform in the market

Perfect store permanent placements objectives defined by opportunity ranker

Responsibility of developing targets for the region, measuring/manage progress on targets & action plan to close gaps

SELECT, MANAGE, DEVELOP, REWARD

Lead, coach, and develop region sales activators to ensure strategic relationship and selling objectives are met or exceeded, sales and distribution targets are flawlessly executed to standard

Build a diverse organization that reflects the marketplace; lives to Red Bull’s Values and inspires team through effective leadership

Complete annual performance reviews with all direct reports, building and supporting development plans

Lead by example and ensure the Sales Activator Team understands and adheres to

Company standards & targets, HR & performance management needs, and operating & safety procedures

BUILDING SUCCESS THROUGH TOOLS & RESOURCES

Report regularly on Monthly Performance Review (MPR) and Quarterly Business Review needs, and other ad hoc reporting to the Director, Sales & Distribution

Work collaboratively across the organization, sharing best practices; act as a major contributor/leader among peer group

At a senior level manage strategic account relationships and selling opportunities including non-price related sales and company initiatives, special packs, and the recommendation/evaluation of incremental sales growth drivers

MANAGE RETAIL RELATIONSHIPS

Ensure alignment with RBNA National KA for all Wiring Accounts

Proficiency in-retailer ways of working (terminology) increasing opportunities to expand in-store presence

Ensure alignment with Red Bull sales management on district distribution plans, routes, new product distribution, and volume/sales forecast (DSD alignment)

Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics

Build and maintain strong working relationships with senior-level chain contacts to nurture proper account wiring; schedule and hold regular meetings with customized presentations

Develop market solutions utilizing analytical selling approach and all available market data

Lead and present on specialized trainings, Engagement Action Planning, etc. jointly with HR

3+ years of experience in Direct Store Delivery (DSD) management

Experience supervising a team of account sales professionals

Valid US Driver’s License and obtainment of DOT Medical card

Ability to lift and transport up to 25 pounds of inventory and/or advertising displays

English; additional languages an advantage

The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.

Sales Activator Manager is responsible for leading all Sales Activator(s) within the region to ensure RBDC strategy is executed to win versus competition and drive long-term sales in large format accounts. Develop and track performance measures for all direct reports and develop market solutions utilizing analytical selling approach and all available market data. Maintain positive working relationships and communications with senior level chain contacts, RBNA contacts, sales and administrative staff.