Sales Account Executive

Nexstar Media Group; Jackson (MS); On-site; USD 42,000 - 70,000; Full time

Job summary

Nexstar Media Group in Jackson, MS is seeking a Sales Account Executive to drive television advertising revenue by calling on established agencies and new prospects, delivering compelling campaigns, and closing deals.

You will build credible relationships in the local business community, manage accounts, present media options, and collaborate with station personnel to create effective ads that meet client goals.

Qualifications

• Bachelor's degree required or equivalent work experience.
• Minimum one year of sales experience.
• Valid driver's license with clean record.
• Experience in media sales is a plus.

Responsibilities

• Call on agencies and prospects to generate TV advertising revenue.
• Prepare and deliver sales presentations to clients.
• Explain how advertising options meet client goals and budget.
• Develop advertising schedules with clients and station personnel.
• Maintain and grow assigned accounts and develop new ones.
• Collaborate with clients and staff to create ads.

Skills

Sales experience

Relationship building

Presentation skills

Communication skills

Phone sales

Education

Bachelor's degree in Marketing/Advertising/Mass Communications

Tools

Office equipment

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.