SaaS Marketing Operations Lead — Automation & Analytics

Sign In Solutions; Denver (CO); On-site; USD 115,000 - 125,000; Full time

Job summary

Sign In App in Denver, CO, is seeking a Marketing Operations Manager to run campaign execution, maintain the marketing tech stack, and ensure end-to-end data accuracy. You will report to the VP of Sales Operations and own systems that drive campaigns, leads routing, and reporting.

You'll guide an external agency to handle day-to-day work while keeping the platforms you manage aligned with established processes and priorities.

Qualifications

• Experience in B2B SaaS marketing operations.
• 3–5 years administering marketing tech stacks.
• Familiarity with GDPR/CCPA compliance processes.

Responsibilities

• Administer and maintain the marketing tech stack daily (HubSpot, Salesforce, GA4, GTM).
• Build and monitor automated nurture campaigns and lead routing.
• Create real-time dashboards and reporting across campaigns and channels.
• Develop multi-touch campaigns in HubSpot (landing pages, emails, forms, workflows).
• Manage list segmentation and data capture standards.
• Support integrations across marketing and revenue tech stack.
• Maintain documentation for intake, QA, and governance.
• Monitor system health and flag hygiene issues.
• Ensure GDPR/CCPA compliance and consent management.
• Collaborate with sales to align lead questions and campaigns.

Skills

B2B SaaS experience

3–5 years marketing operations

Campaign execution

Data governance

GDPR/CCPA compliance

Tools

HubSpot

Salesforce

GA4

GTM

6sense

Job description

Sign In App in Denver, CO, is seeking a Marketing Operations Manager to run campaign execution, maintain the marketing tech stack, and ensure end-to-end data accuracy. You will report to the VP of Sales Operations and own systems that drive campaigns, leads routing, and reporting.

You'll guide an external agency to handle day-to-day work while keeping the platforms you manage aligned with established processes and priorities.