SaaS Marketing Manager, Laundry Growth & Lifecycle

Xplor; United States; Hybride; USD 95 000 - 115 000; Plein temps

Avantages offerts par ce poste

Paid Parental Leave

#GiveBackDays/Co

Résumé du poste

Xplor is seeking a Marketing Manager for its Laundry SaaS business unit in North America. You will lead demand generation, pipeline growth, and customer expansion, while shaping product marketing and content programs to improve the customer experience.

You will own messaging, launch execution, and go-to-market plans, collaborating with Product and Sales to drive SaaS growth, reduce CAC, and optimize retention across the funnel in a fast-paced hybrid environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; equivalent experience considered.
• 5+ years in marketing roles at a B2B SaaS tech company with budget ownership.
• Experience marketing SaaS products in an SMB vertical and driving pipeline growth.
• Proven retention campaigns to reduce churn and lift net retention.
• Ability to manage demand generation, product marketing and content end-to-end.

Responsabilités

• Grow market share by optimizing demand channels and building new ones for qualified pipeline.
• Increase wallet share via lifecycle campaigns driving up-sell and cross-sell.
• Promote integrated payments revenue through attach campaigns to installed base.
• Own messaging, positioning and launch execution for Laundry SaaS in NA.
• Partner with Product to shape roadmap priorities and go-to-market plans.
• Improve marketing efficiency, lower CAC and payback period.
• Report funnel KPIs—MQLs, pipeline, CAC and ROI—and hold plan accountable.
• Shape marketing vision for Laundry SaaS and align with Sales and Product leaders.

Connaissances

B2B SaaS marketing

Demand generation

Lifecycle campaigns

Product marketing

Content programs

Campaign management

Budget ownership

Cross-functional collaboration

Data-driven decisions

Stakeholder communication

Formation

Bachelor's degree in Marketing/Business

Outils

Marketing automation

CRM

Analytics tools

Description du poste

Xplor is seeking a Marketing Manager for its Laundry SaaS business unit in North America. You will lead demand generation, pipeline growth, and customer expansion, while shaping product marketing and content programs to improve the customer experience.

You will own messaging, launch execution, and go-to-market plans, collaborating with Product and Sales to drive SaaS growth, reduce CAC, and optimize retention across the funnel in a fast-paced hybrid environment.