Marketing Manager, SaaS

Xplor; United States; Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid Parental Leave

#GiveBackDays/Co

Job summary

Xplor is seeking a Marketing Manager for its Laundry SaaS business unit in North America. You will lead demand generation, pipeline growth, and customer expansion, while shaping product marketing and content programs to improve the customer experience.

You will own messaging, launch execution, and go-to-market plans, collaborating with Product and Sales to drive SaaS growth, reduce CAC, and optimize retention across the funnel in a fast-paced hybrid environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; equivalent experience considered.
• 5+ years in marketing roles at a B2B SaaS tech company with budget ownership.
• Experience marketing SaaS products in an SMB vertical and driving pipeline growth.
• Proven retention campaigns to reduce churn and lift net retention.
• Ability to manage demand generation, product marketing and content end-to-end.

Responsibilities

• Grow market share by optimizing demand channels and building new ones for qualified pipeline.
• Increase wallet share via lifecycle campaigns driving up-sell and cross-sell.
• Promote integrated payments revenue through attach campaigns to installed base.
• Own messaging, positioning and launch execution for Laundry SaaS in NA.
• Partner with Product to shape roadmap priorities and go-to-market plans.
• Improve marketing efficiency, lower CAC and payback period.
• Report funnel KPIs—MQLs, pipeline, CAC and ROI—and hold plan accountable.
• Shape marketing vision for Laundry SaaS and align with Sales and Product leaders.

Skills

B2B SaaS marketing

Demand generation

Lifecycle campaigns

Product marketing

Content programs

Campaign management

Budget ownership

Cross-functional collaboration

Data-driven decisions

Stakeholder communication

Education

Bachelor's degree in Marketing/Business

Tools

Marketing automation

CRM

Analytics tools

Job description

As the Marketing Manager for Xplor's Laundry SaaS business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market. In this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention. You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience.

Key Areas of Responsibility

• Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline
• Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention
• In addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion
• Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnel
• Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction
• Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period
• Report on funnel performance with clear KPIs - MQLs, pipeline contribution, CAC and campaign ROI - to hold the plan accountable to targets
• Shape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports them
• Own the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets.
• Build strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets
• Act as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plans
• Have a bias to action ("Move with Purpose" Principle), being data driven but also knowing when to move
• Be a culture champion, intentionally bring our "Create Lasting Communities" value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environment

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered.
• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
• Experience marketing SaaS products in an SMB vertical
• Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
• Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
• Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI
• Experience running SaaS demand generation, product marketing and content programs end to end
• Experience scaling SaaS marketing programs and the operating cadence behind them
• Team player with focus on relationship building and influencing across business boundaries
• The ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organization
• Strong track-record of developing marketing talent and managing agency or vendor partners
• Demonstrated experience in building customer centric messaging grounded in SaaS buyer research
• Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environment
• Hands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stack
• Proven track record of clear communications with senior stakeholders and across cross-functional teams
• Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics

Compensation

The average base salary pay range for this position is $95,000 to $115,000

May be considered for a discretionary bonus

Values and Life at Xplor

Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:

• Find a better way
• Do the right thing
• Say it straight
• Win together
• Own the outcome

If these values sound like you, and describe people you want to work with, you will thrive at Xplor.

As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Co