Run & Train Marketing Lead: Category Strategy

Global Sports Jobs Limited; Boston (MA); Sur place; USD 75 000 - 101 000; Plein temps

Avantages offerts par ce poste

Bonus

Benefits package

Résumé du poste

PUMA in Boston, USA, seeks a senior Category Marketing lead for Running and Training within the Sport Category team. You translate global direction into North America plans, align product storytelling, launches, and consumer experiences with commercial priorities across channels.

You will own day-to-day Run/Train category planning, guide cross-functional teams, manage budgets, and deliver insights-led seasonal plans that boost performance and consumer relevance.

Qualifications

• 7+ years of experience in category marketing, brand marketing, or integrated marketing.
• Strong knowledge of Running and Training consumers and performance footwear.
• Proven ability to lead cross-functional initiatives and manage budgets.

Responsabilités

• Lead annual and seasonal marketing planning for Running and Training aligned with strategy and objectives.
• Translate global direction into North America plans, briefs, launch strategies and priorities.
• Develop audience insights, messaging, and product storytelling frameworks.
• Own integrated go-to-market execution for Run/Train franchises, campaigns and events.
• Collaborate with Communications, Creative, Media, DTC, Wholesale and more to deliver connected plans.
• Work with Head of Marketing to connect distribution, education, activation and demand generation.
• Translate priorities into strategic account plans, retail programmes and activations.
• Monitor consumer behavior and marketplace dynamics to inform recommendations.
• Lead agencies and cross-functional workstreams with clear timelines and risks.
• Manage budgets, KPI tracking, campaign recaps and post-season learning.

Description du poste

PUMA in Boston, USA, seeks a senior Category Marketing lead for Running and Training within the Sport Category team. You translate global direction into North America plans, align product storytelling, launches, and consumer experiences with commercial priorities across channels.

You will own day-to-day Run/Train category planning, guide cross-functional teams, manage budgets, and deliver insights-led seasonal plans that boost performance and consumer relevance.