Footwear Product Lead, Running — Drive Performance & Innovation

PUMA North America, Inc.; Boston (MA); On-site; USD 95,000 - 122,000; Full time

Job summary

PUMA North America, Inc. seeks a senior product leader to own the strategy, creation, and execution of key product lines from consumer insight through go-to-market.

You will translate insights into briefs, partner with design and merchandising to deliver innovative, performance-driven collections, and inform decisions with rigorous data analysis. You will drive cross-functional collaboration across Product Creation, Merchandising, Marketing, Sales, and regional teams.

Qualifications

• Bachelor's degree in Business, Marketing, Product Management, or related field.
• 5+ years in product management, merchandising, or product creation within sporting goods.
• Passion for running and performance running trends.
• Strong analytical and strategic thinking.
• Ability to translate insights into product opportunities.
• Proficiency with PowerPoint, Excel, PLM systems.

Responsibilities

• Own the strategy, creation, and execution of assigned product lines from consumer insight through commercialization.
• Translate consumer, athlete, marketplace, and competitive insights into clear product briefs and opportunities.
• Partner with design, development, and merchandising teams to deliver innovative performance-driven collections.
• Monitor category performance to identify opportunities and inform planning decisions.
• Lead cross-functional collaboration across Product Creation, Merchandising, Marketing, Sales, and Regions.
• Maintain accurate product data within PLM systems throughout the creation process.
• Engage with athletes, retailers, and industry partners to gather insights and validate concepts.
• Develop and deliver compelling product stories and seasonal presentations.

Skills

Product management

Analytical skills

Communication

Presentation skills

Team collaboration

Education

Bachelor's degree

Tools

PowerPoint

Excel

PLM systems

Product analytics tools

Job description

PUMA North America, Inc. seeks a senior product leader to own the strategy, creation, and execution of key product lines from consumer insight through go-to-market.

You will translate insights into briefs, partner with design and merchandising to deliver innovative, performance-driven collections, and inform decisions with rigorous data analysis. You will drive cross-functional collaboration across Product Creation, Merchandising, Marketing, Sales, and regional teams.