Senior Marketing Manager

Global Sports Jobs Limited; Boston (MA); On-site; USD 75,000 - 101,000; Full time

Benefits offered by this job

Bonus

Benefits package

Job summary

PUMA in Boston, USA, seeks a senior Category Marketing lead for Running and Training within the Sport Category team. You translate global direction into North America plans, align product storytelling, launches, and consumer experiences with commercial priorities across channels.

You will own day-to-day Run/Train category planning, guide cross-functional teams, manage budgets, and deliver insights-led seasonal plans that boost performance and consumer relevance.

Qualifications

• 7+ years of experience in category marketing, brand marketing, or integrated marketing.
• Strong knowledge of Running and Training consumers and performance footwear.
• Proven ability to lead cross-functional initiatives and manage budgets.

Responsibilities

• Lead annual and seasonal marketing planning for Running and Training aligned with strategy and objectives.
• Translate global direction into North America plans, briefs, launch strategies and priorities.
• Develop audience insights, messaging, and product storytelling frameworks.
• Own integrated go-to-market execution for Run/Train franchises, campaigns and events.
• Collaborate with Communications, Creative, Media, DTC, Wholesale and more to deliver connected plans.
• Work with Head of Marketing to connect distribution, education, activation and demand generation.
• Translate priorities into strategic account plans, retail programmes and activations.
• Monitor consumer behavior and marketplace dynamics to inform recommendations.
• Lead agencies and cross-functional workstreams with clear timelines and risks.
• Manage budgets, KPI tracking, campaign recaps and post-season learning.

Job description

About the Role

This role leads category marketing for Running and Training within the Sport Category team, reporting to the Teamhead Marketing, Sport Category. It translates global and regional category direction, consumer insights, and business priorities into integrated seasonal plans that build performance credibility, strengthen consumer relevance, and drive commercial impact. The postholder owns day-to-day Run / Train category planning and execution across product storytelling, key launches, consumer experiences, specialty and wholesale needs, DTC priorities, communications, and media. The role serves as the category expert and cross-functional integrator, ensuring plans are insight-led, clearly prioritised, and delivered consistently across consumer touchpoints.

Key Responsibilities

• Lead annual and seasonal marketing planning for Running and Training, aligned with category strategy, consumer priorities, product launches, and commercial objectives.
• Translate global direction into relevant North America plans, briefs, launch strategies, activation priorities, channel guidance, and success measures.
• Develop audience, insight, positioning, messaging, and product storytelling frameworks that build performance credibility and consumer demand.
• Own integrated go-to-market execution for priority Run / Train franchises, campaigns, athletes, events, and seasonal brand moments.
• Partner with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans across earned, owned, paid, retail, experiential, partner, and community touchpoints.
• Partner closely with the Head of Marketing, Run Specialty & Tech Reps to connect specialty distribution, technical product education, field activation, performance credibility, and consumer demand generation.
• Collaborate with Wholesale and Account Marketing teams to translate Run / Train priorities into strategic account plans, retail programmes, specialty initiatives, sell-in tools, consumer events, and seasonal activations.
• Serve as the internal Run / Train category expert, monitoring consumer behaviour, athlete and fitness culture, marketplace dynamics, competitor activity, and emerging opportunities to inform recommendations.
• Lead agencies and cross-functional workstreams, managing scope, timelines, deliverables, risks, and decision points while keeping the Teamhead informed.
• Manage assigned budgets, KPI tracking, campaign recaps, and post-season learning, using performance insights to optimise future plans and investment.
• Deliver clear, insight-led seasonal Run / Train plans aligned to category and business priorities, with plans and deliverables completed on time, within budget, and against defined KPIs.
• Drive increased consumer relevance, performance credibility, and engagement across Running and Training through the successful delivery of priority product launches, campaigns, events, and marketplace moments.
• Ensure strong integration across marketing functions, specialty, DTC, wholesale, and account teams, and generate actionable post-campaign learning that contributes measurably to brand and commercial objectives.

Required Experience & Qualifications

• 7+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role.
• Strong knowledge of Running and Training consumers, performance footwear and apparel, athlete and fitness culture, product storytelling, and marketplace dynamics.
• Proven success developing and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels.
• Experience leading complex cross-functional initiatives, agencies, budgets, timelines, and multiple concurrent workstreams.
• Demonstrated ability to influence stakeholders across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams.
• Strong strategic thinking, project leadership, communication, presentation, and executive-ready storytelling skills.
• Analytical mindset with the ability to translate consumer, category, marketplace, and campaign performance data into clear actions and recommendations.

Preferred Skills

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field.

Salary

• Hiring range base pay: $74,500 - $101,120, plus bonus and benefits.
• Pay may vary depending on job-related knowledge, skills, and experience.

Benefits & Perks

• Bonus.
• Benefits package (corporate benefit summary).

The Application Process

Applications are submitted online. Every application is reviewed by real people committed to fairness, transparency, and equal opportunity; no automated systems or AI tools are used to make hiring decisions, although AI-supported functions may be used for isolated organisational steps such as scheduling interviews.

1. Apply online and follow the steps to upload an application.

About the Company

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. The company looks for candidates who embody its SPEED & SPIRIT values - being driven in performance, vibrant in sporting legacy, and together in team spirit - and who let their individual talent and experience shine.