Route-to-Market Analytics & Commercial Strategy Lead

Brobston Group LLC; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Brobston Group LLC is seeking a Manager, Commercial Strategy & Effectiveness to translate business priorities into actionable strategies that boost sales, channel performance, and distributor partnerships. The role builds reporting frameworks and drives adoption of commercial data products in a hybrid NYC setting.

You will develop channel-specific sales strategies, monitor KPIs, and collaborate with Sales, Brand, BI, and partners to operationalize data assets and optimize Route-to-Market.

Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience in commercial strategy, business analysis, business intelligence, or business planning with a focus on RTM and sales effectiveness.
• Strong Excel and PowerPoint skills; experience with BI tools such as Power BI or Tableau.
• Working knowledge of analytics, data visualization, and AI-enabled capabilities; ability to design elasticity, ROI, optimization, and segmentation analyses.
• Proven ability to influence cross-functional stakeholders and communicate data-driven recommendations clearly.

Responsibilities

• Develop channel-specific sales strategies and activation tools for brands across channels and segments.
• Establish and monitor business and brand KPIs; prepare strategic presentations for senior management and partners.
• Analyze Route-to-Market models and sales route performance to identify efficiency and coverage improvements.
• Design and deliver commercial dashboards, narratives, and data products to support decision-making.
• Partner cross-functionally with Sales, Brand, Commercial Education, BI, and distributor stakeholders to operationalize data assets.
• Monitor market intelligence and identify growth and profit pool opportunities to inform resource allocation.

Skills

Excel

PowerPoint

Power BI

Tableau

Analytics

Data visualization

AI capabilities

Stakeholder influence

Communicate insights

Education

Bachelor’s degree

Tools

Power BI

Tableau

Job description

Brobston Group LLC is seeking a Manager, Commercial Strategy & Effectiveness to translate business priorities into actionable strategies that boost sales, channel performance, and distributor partnerships. The role builds reporting frameworks and drives adoption of commercial data products in a hybrid NYC setting.

You will develop channel-specific sales strategies, monitor KPIs, and collaborate with Sales, Brand, BI, and partners to operationalize data assets and optimize Route-to-Market.