Route 66 Destination Marketing Director

MGT; Joplin (MO, FL); On-site; USD 84,000 - 127,000; Full time

Job summary

Visit Joplin seeks a dynamic Convention & Visitors Bureau Director to lead destination marketing, tourism development, visitor services and operations for the City of Joplin. This role drives partnerships, strategic growth, and the economic impact of tourism in southwest Missouri.

The ideal candidate has strong public-sector leadership, experience in hospitality and event management, and a track record building collaborations across regional partners to leverage Route 66 milestones and drive

Qualifications

• Bachelor’s degree in business administration, marketing, hotel/restaurant management, or a related discipline.
• Five years of full-time hospitality-industry experience, including supervisory and/or managerial experience.
• Demonstrated skills in destination promotion, presentations, partnerships, marketing, personnel leadership, budgeting, and program management.

Responsibilities

• Develop and execute destination marketing, promotional, and tourism-development strategies that increase visitation, room demand, and economic impact.
• Lead, coach, and support CVB employees; set priorities, strengthen coordination, and foster an accountable, service-oriented team.
• Prepare and manage the departmental budget, oversee expenditures and procedures, and ensure compliance with applicable City requirements.
• Build partnerships with hotels, attractions, businesses, cultural institutions, event organizers, tour operators, and neighboring destinations.
• Advance sports tourism, meetings, group travel, festivals, and outdoor recreation opportunities, including MOmentum Bike Park and future athletic facilities.
• Use visitor trends, marketing performance, stakeholder feedback, and return-on-investment measures to evaluate programs and improve results.

Skills

Destination promotion

Presentations

Partnerships

Marketing

Personnel leadership

Budgeting

Program management

Education

Bachelor’s degree in business administration, marketing, hotel/restaurant management, or a related discipline

Master’s degree preferred

Job description

Visit Joplin seeks a dynamic Convention & Visitors Bureau Director to lead destination marketing, tourism development, visitor services and operations for the City of Joplin. This role drives partnerships, strategic growth, and the economic impact of tourism in southwest Missouri.

The ideal candidate has strong public-sector leadership, experience in hospitality and event management, and a track record building collaborations across regional partners to leverage Route 66 milestones and drive