Visit Joplin: Destination Marketing Leader

MGT; Joplin (MO); On-site; USD 84,000 - 127,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Pension plan (LAGERS)

Paid vacation and sick leave

Holidays and floating holidays

Paid parental leave

Educational assistance

Wellness programs

Job summary

Visit Joplin, the City’s Convention & Visitors Bureau, seeks a dynamic Director to lead destination marketing, tourism development, and visitor services, translating the community’s assets into lasting economic impact.

The ideal candidate will build partnerships with hotels, attractions, events, and regional destinations, while guiding staff, budgeting, and programs that boost meetings, sports, and arts visitors.

Qualifications

• Bachelor’s degree in business, marketing, hotel/restaurant management, or related (master’s preferred).
• Five years of full-time hospitality-industry experience, including supervisory/managerial roles.
• Demonstrated skills in destination promotion, presentations, partnerships, marketing, personnel leadership, budgeting, and program management.

Responsibilities

• Develop and execute destination marketing, promotional, and tourism-development strategies that increase visitation, room demand, and economic impact.
• Lead, coach, and support CVB employees; set priorities, strengthen coordination, and foster an accountable, service-oriented team.
• Prepare and manage the departmental budget, oversee expenditures and procedures, and ensure compliance with applicable City requirements.
• Build partnerships with hotels, attractions, businesses, cultural institutions, event organizers, tour operators, and neighboring destinations.
• Advance sports tourism, meetings, group travel, festivals, and outdoor recreation opportunities, including MOmentum Bike Park and future athletic facilities.
• Use visitor trends, marketing performance, stakeholder feedback, and return-on-investment measures to evaluate programs and improve results.

Skills

Leadership

Partnerships

Presentation skills

Budgeting

Education

Bachelor's degree

Master's degree preferred

Job description

Visit Joplin, the City’s Convention & Visitors Bureau, seeks a dynamic Director to lead destination marketing, tourism development, and visitor services, translating the community’s assets into lasting economic impact.

The ideal candidate will build partnerships with hotels, attractions, events, and regional destinations, while guiding staff, budgeting, and programs that boost meetings, sports, and arts visitors.