Destination Marketing Director — Joplin Growth Leader

GovHRUSA; Joplin (MO); On-site; USD 84,000 - 127,000; Full time

Benefits offered by this job

Medical, dental, vision, life ins.

LAGERS retirement plan

Paid vacation & sick leave

Paid holidays & floating holidays

Parental leave

Educational assistance

Wellness programs

Job summary

Visit Joplin, the City of Joplin's Convention & Visitors Bureau (CVB) branded Visit Joplin, seeks a dynamic CVB Director to lead tourism marketing and economic development. The role oversees destination marketing, visitor services, budgeting, and partnerships, advising city leadership and the CVB Advisory Board on priorities and resources.

The ideal candidate will bring five years of hospitality leadership, strategic thinking, and a track record of collaboration with public and private partners

Qualifications

• Five years of full-time hospitality-industry leadership experience, including supervisory/managerial roles.
• Experience in destination marketing, tourism development, and event management.
• Familiarity with Route 66 and regional tourism markets is a plus.

Responsibilities

• Develop and execute destination marketing, promotional, and tourism-development strategies to increase visitation and economic impact.
• Lead, coach, and support CVB staff; set priorities and maintain a service-oriented team.
• Prepare and manage the departmental budget; ensure compliance with City requirements.
• Build partnerships with hotels, attractions, businesses, and regional destinations.
• Advance sports tourism, meetings, group travel, festivals, and outdoor recreation opportunities.
• Use performance data and stakeholder feedback to evaluate programs and improve results.

Skills

Hospitality leadership

Public-sector collaboration

Budgeting & financial oversight

Strategic marketing

Partnership development

Education

Bachelor’s degree in business/marketing/hospitality

Master’s degree preferred

Job description

Visit Joplin, the City of Joplin's Convention & Visitors Bureau (CVB) branded Visit Joplin, seeks a dynamic CVB Director to lead tourism marketing and economic development. The role oversees destination marketing, visitor services, budgeting, and partnerships, advising city leadership and the CVB Advisory Board on priorities and resources.

The ideal candidate will bring five years of hospitality leadership, strategic thinking, and a track record of collaboration with public and private partners