Destination Marketing & Tourism Director

Louisville Ballet; Joplin (MO); On-site; USD 84,000 - 127,000; Full time

Benefits offered by this job

Medical, dental, vision, and life保险

LAGERS retirement program

Paid vacation and sick leave

Holidays and parental leave

Educational assistance

Job summary

Visit Joplin is seeking a dynamic Convention & Visitors Bureau Director to lead destination marketing and tourism development for Joplin, MO. You will oversee CVB operations, engage partners, and translate tourism assets into economic impact.

The ideal candidate has a strong background in hospitality, public sector leadership, and a track record of partnerships, budgeting, and strategy. Residency within the Joplin area and willingness to travel are required.

Qualifications

• Bachelor’s degree in business administration, marketing, hotel/restaurant management, or related discipline; relevant master’s degree preferred.
• Five years of full-time hospitality-industry experience, including supervisory and/or managerial experience.
• Demonstrated skills in destination promotion, presentations, partnerships, marketing, personnel leadership, budgeting, and program management.

Responsibilities

• Develop and execute destination marketing, promotional, and tourism-development strategies that increase visitation, room demand, and economic impact.
• Lead, coach, and support CVB employees; set priorities, strengthen coordination, and foster an accountable, service-oriented team.
• Prepare and manage the departmental budget, oversee expenditures and procedures, and ensure compliance with applicable City requirements.
• Build partnerships with hotels, attractions, businesses, cultural institutions, event organizers, tour operators, and neighboring destinations.
• Advance sports tourism, meetings, group travel, festivals, and outdoor recreation opportunities, including MOmentum Bike Park and future athletic facilities.
• Use visitor trends, marketing performance, stakeholder feedback, and return-on-investment measures to evaluate programs and improve results.

Skills

Destination promotion

Presentations

Partnerships

Marketing

Personnel leadership

Budgeting

Program management

Education

Bachelor's degree in business administration, marketing, hotel/restaurant management, or related discipline

Master's degree preferred

Job description

Visit Joplin is seeking a dynamic Convention & Visitors Bureau Director to lead destination marketing and tourism development for Joplin, MO. You will oversee CVB operations, engage partners, and translate tourism assets into economic impact.

The ideal candidate has a strong background in hospitality, public sector leadership, and a track record of partnerships, budgeting, and strategy. Residency within the Joplin area and willingness to travel are required.