Remote PPC & SEM Performance Specialist

Coalition Technologies; California (MO); Remote; USD 20,664 - 48,216; Full time

Benefits offered by this job

Remote work

Profit sharing

Paid time off

Health insurance

International health reimbursement

Device upgrade program

Career development

Performance bonuses

Job summary

Coalition Technologies is seeking a detail-oriented Remote PPC / SEM Specialist to support paid search campaigns across Google Ads, Bing Ads, and Facebook Ads. You will handle keyword research, campaign setup, optimization, and reporting for multiple client accounts.

The role emphasizes working with large data sets, performance metrics, and ROI improvement, with collaboration to align PPC strategies with client goals. Remote position, 40 hours/week, Pacific Time.

Qualifications

• Minimum of 6 months experience managing SEM or PPC campaigns.
• Experience with Google Ads Editor and Bing Ads Editor.
• Experience using Google Keyword Planner or other keyword research tools.
• Knowledge of account KPI selection, measurement, and reporting.
• Ability to work with large Google Ads data sets in Excel, including VLOOKUP and VBA.
• Passion for marketing, advertising, and online content development.
• Strong research abilities and excellent analytical skills.
• Excellent time management skills and ability to meet strict deadlines.
• Ability to adapt to a diverse and multicultural remote work environment.
• Passion for building and growing in a startup-style environment.
• Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time.
• Reliable remote workstation, including a fast computer, microphone, speakers, reliable internet, and reliable power.

Responsibilities

• Conducting keyword research and writing ad copy.
• Structuring campaigns and ad groups and determining the best campaign settings.
• Working with large Google Ads data sets in Excel
• Uploading data and ad content using Google Ads Editor.
• Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industries.
• Optimizing Google Ads and Bing Ads campaigns to drive highly targeted traffic to client websites and online stores.
• Helping ensure a strong return on investment for each client’s marketing budget.
• Consulting regularly with the Google Ads Manager, SEO team, and other stakeholders to align PPC strategies with client goals.
• Monitoring campaign performance using reporting tools.
• Analyzing campaign metrics and data to provide recommendations for improving performance.
• Conducting A/B testing across ads and landing pages.
• Reviewing traffic in Google Ads.
• Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and paid advertising best practices.
• Successfully completing Google Ads Certification if not already obtained.

Skills

PPC management

Google Ads Editor

Bing Ads Editor

Keyword research

Excel data analysis

VLOOKUP / VBA

ROI optimization

Data-driven

Time management

Remote collaboration

Tools

Google Ads Editor

Bing Ads Editor

Excel

Google Keyword Planner

Job description

Coalition Technologies is seeking a detail-oriented Remote PPC / SEM Specialist to support paid search campaigns across Google Ads, Bing Ads, and Facebook Ads. You will handle keyword research, campaign setup, optimization, and reporting for multiple client accounts.

The role emphasizes working with large data sets, performance metrics, and ROI improvement, with collaboration to align PPC strategies with client goals. Remote position, 40 hours/week, Pacific Time.