Digital Marketing Specialist

D.H. Pace Company, Inc.; Olathe (KS); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Generous paid time off

Life insurance

401(k) with employer match

HSA/FSA options

Voluntary benefits

Employee discounts

Competitive compensation

Job summary

DH Pace Company, Inc. in Olathe, KS is seeking an experienced Digital Marketing Specialist to manage and optimize paid search campaigns across Google Ads, Microsoft Ads, and OpenAI ad platforms. You will also oversee landing page content and CRO to drive conversions.

The ideal candidate has 5+ years of paid search experience, strong analytics, and familiarity with Google Analytics and Adobe Commerce. This role offers a comprehensive benefits package and a collaborative team environment.

Qualifications

• Bachelor's degree preferred.
• 5+ years managing paid search campaigns.
• Knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce preferred.
• Google Ads certification; Microsoft Advertising certification a plus.

Responsibilities

• Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms.
• Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize ROI.
• Implement conversion tracking, Google Tag Manager, and pixel setup for accurate measurement.
• Collaborate on landing page optimization and CRO to increase conversions.
• Deliver analytics to identify opportunities for improving search relevancy and performance.
• Track, report, and analyze website, eCommerce, and PPC metrics across platforms.
• Communicate best practices and recommendations for digital initiatives to leadership.

Skills

Analytical skills

Reporting skills

Education

Bachelor's degree preferred

Tools

Google Ads

Microsoft Ads

OpenAI Ads

Google Analytics

Adobe Commerce

Job description

The DH Pace Company is a family-owned and privately held business with annual sales over $1 billion through 60+ offices located across the continental United States. The Company is an industry leader in the distribution, installation, maintenance, and repair of a complete range of commercial, industrial, and residential door, docking and security products. In 2026, DH Pace is celebrating its 100 th anniversary in business.

DH Pace Company, Inc. is searching for an experienced Digital Marketing Specialist to join our growing team in Olathe, KS!This person will manage and optimize paid search (PPC) campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms, while also managing website landing page content and driving improvement.

Job Responsibilities

• Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms
• Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize ROI and conversions
• Proactively monitor, test, and refine campaigns to continuously improve performance rather than maintaining the status quo
• Implement and manage conversion tracking, Google Tag Manager, and pixel setup to ensure accurate campaign measurement across multiple websites
• Collaborate with web teams on landing page optimization and CRO to turn clicks into conversions
• Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all paid search campaigns
• Track, report and analyze website, eCommerce, and PPC analytics across multiple platforms
• Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
• Synthesize complex technical content into compelling, actionable content that produces high response and optimal search rates
• Other responsibilities as assigned

Job Qualifications

• Bachelor's degree preferred
• 5+ years managing paid search campaigns
• Working knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce preferred
• Google Ads certification (Search, Display, or Shopping) preferred; Microsoft Advertising certification a plus
• Hands-on experience managing PPC budgets and campaign performance
• Self-motivated and proactive, with a drive to continuously test, learn, and improve campaign performance
• Strong analytical and reporting skills

What We Offer

• Comprehensive medical, dental, and vision coverage — available your first full month
• Generous paid time off plus paid holidays and floating holidays
• Company-paid life insurance, short-term disability, and long-term disability
• 401(k) with employer match
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Voluntary benefits including supplemental life and critical illness coverage
• Employee discounts for you and your immediate family
• Competitive compensation with annual performance reviews

Successful completion of employment verifications, background check, drug screen, and driving record (if applicable) required in advance of hire.

DH Pace Company, Inc. does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of DH Pace Company, Inc. without a prior written search agreement will be considered unsolicited and the property of DH Pace Company, Inc. Please, no phone calls or emails.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

DH Pace is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age disability, protected veteran status, genetic information, or any other status protected by applicable federal, sate, or local law.