PPC & CRO Specialist — Data-Driven Digital Marketing

DH Pace Company; Olathe (KS); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Paid time off

Life insurance

Short/Long-term disability

401(k) with match

HSA and FSA options

Voluntary benefits

Employee discounts

Job summary

DH Pace Company, Inc. in Olathe, KS is seeking an experienced Digital Marketing Specialist to lead and optimize paid search campaigns across Google Ads, Microsoft Ads, and OpenAI platforms, while managing landing pages and CRO to drive conversions.

The role emphasizes data-driven optimization, keyword research, budget management, A/B testing, and collaboration with web teams; the ideal candidate has 5+ years in paid search and relevant certifications, and thrives in a fast-paced, growth-oriented

Qualifications

• Bachelor's degree preferred.
• 5+ years managing paid search campaigns.
• Working knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce preferred.
• Google Ads certification (Search, Display, or Shopping) preferred; Microsoft Advertising certification a plus.
• Hands-on experience managing PPC budgets and campaign performance.
• Self-motivated and proactive, with a drive to continuously test, learn, and improve campaign performance.
• Strong analytical and reporting skills.

Responsibilities

• Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms.
• Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize ROI and conversions.
• Proactively monitor, test, and refine campaigns to improve performance beyond the status quo.
• Implement and manage conversion tracking, Google Tag Manager, and pixel setup for accurate measurement across multiple sites.
• Collaborate with web teams on landing page optimization and CRO to turn clicks into conversions.
• Deliver analytics to understand opportunities for search relevancy, keyword research, optimization, tagging, traffic and performance metrics.
• Execute tests, collect data, identify trends and insights to maximize ROI across all paid search campaigns.
• Track, report and analyze website, ecommerce, and PPC analytics across platforms.
• Monitor, report, and communicate with leadership on best practices, performance, and recommendations for digital initiatives.
• Synthesize complex technical content into actionable content with high response and search rates.

Skills

Paid search management

Google Ads

Microsoft Ads

Analytics

A/B testing

Budget management

Proactive optimization

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

OpenAI Ads

Google Analytics

Adobe Commerce

Job description

DH Pace Company, Inc. in Olathe, KS is seeking an experienced Digital Marketing Specialist to lead and optimize paid search campaigns across Google Ads, Microsoft Ads, and OpenAI platforms, while managing landing pages and CRO to drive conversions.

The role emphasizes data-driven optimization, keyword research, budget management, A/B testing, and collaboration with web teams; the ideal candidate has 5+ years in paid search and relevant certifications, and thrives in a fast-paced, growth-oriented