Roast & Ground Growth Strategist — Hybrid

Lavazza Group; New York (NY); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Hybrid Work Schedule

401K Package

Employee Discounts

Tuition Reimbursement

Performance Development Plans

Free coffee, anytime!

Job summary

Lavazza North America is hiring a Senior Product Marketing Specialist – Roast and Ground to drive category strategy, assortment and shopper stories for the Home channel in the U.S. You will partner with Commercial Strategy, Sales, Supply Chain and global teams to align priorities and launch plans across Retail, eCommerce and eRetail.

The role requires 5–7 years in trade marketing or category management, strong data skills, and a hybrid work model in New York City.

Qualifications

• 5–7 years in trade marketing or category management within retail.
• Experience coordinating new product development with cross‑functional teams.
• Proficient in Excel and PowerPoint for analysis and presentations.

Responsibilities

• Develop R&G category vision across Retail, eCommerce and eRetail.
• Create shopper selling stories and yearly priorities across channels.
• Analyze portfolio and NPD to identify growth drivers and priorities.
• Define assortment guidelines for online and offline channels.
• Coordinate end‑to‑end NPD with brand, Sales and supply chain teams.
• Align assets with retail calendars for consistent messaging.
• Prepare dashboards tracking category performance and ROI.
• Oversee activation analysis and sell‑out activities with partners.
• Monitor syndicated data to inform decisions.

Skills

Trade marketing

Revenue growth

Category management

NPD coordination

Cross-functional collaboration

Data analysis

Education

Bachelor’s degree in Marketing

Tools

IRI

Nielsen

Numerator

Nielsen Spaceman

Job description

Lavazza North America is hiring a Senior Product Marketing Specialist – Roast and Ground to drive category strategy, assortment and shopper stories for the Home channel in the U.S. You will partner with Commercial Strategy, Sales, Supply Chain and global teams to align priorities and launch plans across Retail, eCommerce and eRetail.

The role requires 5–7 years in trade marketing or category management, strong data skills, and a hybrid work model in New York City.