Marketing & Brand Manager

Fresh Roasted Coffee LLC.; Sunbury (Northumberland County); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid holidays and paid time off

Generous employee discount on coffee

Job summary

Ground & Hounds Coffee Co. in Sunbury, PA, is seeking a Marketing & Brand Manager to lead strategy and hands-on execution for our new coffee brand.

This on-site role combines strategic leadership with content creation, social media, email campaigns, and digital advertising to drive growth across multiple brands and product lines.

You’ll manage vendors, campaigns, and cross-team collaboration to build a coherent brand voice and strong go-to-market plans.

Qualifications

• Degree in Marketing, Business, Communications, Advertising, or a related field required.
• 3–5+ years of progressive marketing or brand management experience preferred.
• Demonstrated experience developing and executing marketing strategies.
• Experience managing brands, product lines, or multiple marketing channels.
• Strong social media and digital marketing experience.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills; experience with content creation including graphics, photography, and/or video.
• Experience with email marketing, e-commerce, website management, and digital advertising preferred.
• Experience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferred.
• Experience managing marketing vendors or outside agencies is a plus.

Responsibilities

• Develop and execute the overall marketing strategy.
• Establish marketing goals, campaigns, calendars, and performance metrics.
• Lead brand positioning, messaging, voice, and visual identity.
• Develop strategies to grow brands and product lines.
• Oversee social media strategy across platforms.
• Create graphics, photography, video, reels, and other content.
• Develop email marketing and customer retention campaigns.
• Oversee website and e-commerce marketing initiatives.
• Manage digital advertising and promotional campaigns.
• Support product launches, seasonal campaigns, events, and promotions.
• Research competitors, customer behavior, and market trends.
• Manage marketing vendors, agencies, freelancers, and creative partners.

Skills

Marketing strategy

Brand management

Social media

Content creation

Email marketing

Digital advertising

Project management

Communication skills

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Creative Suite

Google Analytics

Job description

Ground & Hounds Coffee Co. | Sunbury, PA

Full-Time | On-Site

Lead the Brand. Build the Strategy. Drive the Growth.

Ground & Hounds Coffee Co. | Sunbury, PA

Full-Time | On-Site

Lead the Brand. Build the Strategy. Drive the Growth.

Fresh Roasted Coffee is looking for an experienced Marketing & Brand Manager to lead marketing across our new coffee brand, Gounds & Hounds.

This is a management-level, hands-on marketing position for someone who can develop the strategy AND execute it.

What You'll Own

• Develop and execute the overall marketing strategy
• Establish marketing goals, campaigns, calendars, and performance metrics
• Lead brand positioning, messaging, voice, and visual identity
• Develop strategies to grow individual brands and product lines
• Oversee social media strategy and content across multiple platforms
• Create and/or oversee graphics, photography, video, reels, and other content
• Develop email marketing and customer retention campaigns
• Oversee website and e-commerce marketing initiatives
• Manage digital advertising and promotional campaigns
• Support product launches, seasonal campaigns, events, and promotions
• Research competitors, customer behavior, and market trends
• Manage marketing vendors, agencies, freelancers, and creative partners

Qualifications

• Degree in Marketing, Business, Communications, Advertising, or a related field required
• 3–5+ years of progressive marketing or brand management experience preferred
• Demonstrated experience developing and executing marketing strategies
• Experience managing brands, product lines, or multiple marketing channels preferred
• Strong social media and digital marketing experience
• Excellent written and verbal communication skills
• Strong project management and organizational skillsExperience with content creation, including graphics, photography, and/or video
• Experience with email marketing, e-commerce, website management, and digital advertising preferred
• Experience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferred
• Experience managing marketing vendors or outside agencies is a plus

Important: This Is an On-Site Position

This position is located at our facility in Sunbury, PA and requires working on-site five days per week. This is NOT a remote or hybrid position.

Candidates must be able to reliably commute to Sunbury, PA.

Why Fresh Roasted Coffee?

Fresh Roasted Coffee is a growing specialty coffee roaster and manufacturer based in Sunbury, PA. We produce coffee and tea for our own brands as well as wholesale, private-label, co-packing, and e-commerce customers.

You’ll have the opportunity to make a real impact on a growing family of brands and help shape the company's marketing direction as we continue to grow.

If you're ready to take ownership of marketing, build brands, and drive measurable growth, we want to hear from you!

Competitive Benefits

We take care of our team like we take care of our beans:

• Health, dental, and vision insurance
• 401(k) with employer match
• Paid holidays and paid time off
• Generous employee discount on coffee and tea