Risk Shield PMM: GTM & Enablement Lead

ParetoHealth; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

Flexible PTO

401k company contribution

Tuition reimbursement

Professional development allowance

Transportation allowance and daily-par

Engaging hybrid work environment

Job summary

ParetoHealth in the United States is seeking a Product Marketing Manager - Risk Shield to drive go-to-market programs for our Risk Shield portfolio, developing messaging, sales content, and customer communications that help commercial teams win new business and retain Members.

Reporting to the Director of Product Marketing, you will partner with Sales, Customer Management, Marketing, and Product to create enablement materials, battlecards, case studies, and value narratives, while leveraging AI

Qualifications

• 5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields.
• Experience supporting B2B sales organizations preferred.
• Experience creating customer-facing and sales-facing content.
• Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred.
• Bachelor's degree required.

Responsibilities

• Support execution of go-to-market initiatives across the Risk Shield portfolio
• Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials
• Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints
• Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations
• Partner with Sales and Customer Management teams to support enablement and training initiatives
• Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms
• Support Consultant First, National, and Member engagement programs through content and program execution
• Conduct competitive and market research to support messaging, enablement, and sales strategies
• Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience
• Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs
• Track program performance and provide recommendations for continuous improvement
• Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy

Job description

ParetoHealth in the United States is seeking a Product Marketing Manager - Risk Shield to drive go-to-market programs for our Risk Shield portfolio, developing messaging, sales content, and customer communications that help commercial teams win new business and retain Members.

Reporting to the Director of Product Marketing, you will partner with Sales, Customer Management, Marketing, and Product to create enablement materials, battlecards, case studies, and value narratives, while leveraging AI