Product Marketing Manager

ParetoHealth; Pennsylvania; Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Flexible PTO

401k company contribution

Tuition reimbursement

Professional development allowance

Transportation allowance

Hybrid work environment

Job summary

ParetoHealth is seeking a Product Marketing Manager - Risk Shield to drive go-to-market programs and create compelling sales and customer-facing content. You will partner with Sales, Customer Management, and Product teams to enable teams and accelerate growth, retention, and win rates.

The role emphasizes messaging, case studies, and value narratives while leveraging Seismic and AI tools to improve speed and quality of outputs in a hybrid work environment.

Qualifications

• 5–8 years in Product Marketing, Marketing, Sales Enablement, or related fields.
• Experience supporting B2B sales organizations preferred.
• Bachelor's degree required.

Responsibilities

• Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials.
• Create and manage customer communications across onboarding, renewal, and retention touchpoints.
• Develop customer proof points, success stories, and value narratives for commercial conversations.
• Partner with Sales and Customer Management teams to support enablement and training.
• Leverage Seismic and other platforms, plus AI tools to accelerate content creation.

Skills

Strong writing

Clear storytelling

Sales enablement

Project management

Cross-functional collaboration

Analytical mindset

AI tools usage

Content creation

Education

Bachelor's degree

Tools

Seismic

AI content tools

Job description

ParetoHealth is redefining the way employers fund healthcare. As the largest and fastest-growing benefits captive in the United States, we help thousands of small and midsize employers take control of healthcare costs through a smarter, more sustainable model.

Our mission is simple: give small and midsize employers the scale and protection they need to eliminate volatility and lower healthcare costs.

By combining data-driven insights, innovative risk management, and the collective purchasing power of our community, we enable employers to reduce volatility, improve long-term outcomes, and reinvest savings into their businesses and their people.

Headquartered in Philadelphia, ParetoHealth is growing rapidly and transforming one of the country's largest industries. Our success is fueled by talented people who are united by our four core values: Fire in the Belly, For the Greater Good, See the Field, and Get It Done Right. These values shape how we innovate, collaborate, make decisions, and deliver exceptional results for our clients and one another.

If you're energized by solving complex challenges, thrive in a high-growth environment, and want to help reshape the future of healthcare, we'd love to meet you.

Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future.

About ParetoHealth

ParetoHealth is redefining the way employers fund healthcare. As the largest and fastest-growing benefits captive in the United States, we help thousands of small and midsize employers take control of healthcare costs through a smarter, more sustainable model.

Our mission is simple: give small and midsize employers the scale and protection they need to eliminate volatility and lower healthcare costs.

By combining data-driven insights, innovative risk management, and the collective purchasing power of our community, we enable employers to reduce volatility, improve long-term outcomes, and reinvest savings into their businesses and their people.

Headquartered in Philadelphia, ParetoHealth is growing rapidly and transforming one of the country's largest industries. Our success is fueled by talented people who are united by our four core values: Fire in the Belly, For the Greater Good, See the Field, and Get It Done Right. These values shape how we innovate, collaborate, make decisions, and deliver exceptional results for our clients and one another.

If you're energized by solving complex challenges, thrive in a high-growth environment, and want to help reshape the future of healthcare, we'd love to meet you.

Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future.

Position Summary:

The Product Marketing Manager - Risk Shield is responsible for executing go-to-market programs that support Pareto's Risk Shield portfolio. This role develops messaging, sales content, customer communications, enablement materials, and growth and retention programs that help commercial teams win new business, strengthen customer relationships, and retain Members.

Reporting to the Director of Product Marketing - Risk Shield, this role serves as a key partner to the Sales and Customer Management teams.

Key Responsibilities:

• Support execution of go-to-market initiatives across the Risk Shield portfolio
• Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials
• Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints
• Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations
• Partner with Sales and Customer Management teams to support enablement and training initiatives
• Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms
• Support Consultant First, National, and Member engagement programs through content and program execution
• Conduct competitive and market research to support messaging, enablement, and sales strategies
• Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience
• Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs
• Track program performance and provide recommendations for continuous improvement
• Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy

Qualifications / Skills:

• Strong writing, communication, and storytelling skills
• Ability to translate complex concepts into clear, compelling content
• Experience developing sales enablement and customer-facing materials
• Strong project management and organizational skills
• Ability to manage multiple projects and stakeholders simultaneously
• Strong collaboration skills and comfort working across cross-functional teams
• Analytical mindset with the ability to turn insights into action
• Proficiency with presentation development and content management toolsProficiency with AI-powered productivity, research, and content development tools, with demonstrated ability to incorporate them into day-to-day workflows
• Curiosity and aptitude for identifying new AI use cases that improve quality, speed, and efficiency

Minimum Requirements:

• 5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields
• Experience supporting B2B sales organizations preferred
• Experience creating customer-facing and sales-facing content
• Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred
• Bachelor's degree required

Perks & Benefits:

• Fully paid medical, dental, and vision benefits.
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement
• Engaging hybrid work environment

We are guided by our values:

Fire in the belly

The drive to learn, to improve, and to deliver outstanding value everyday.

See the field

The ability to see the big picture and prepare to meet tomorrow'sneeds.

Get it done right

The passion to produce at higher rates and to the higheststandards.

For the greater good

A united community creating better health benefit solutions forall.

Disclosures:

ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors,