RFID Product Marketing, Advisor

Zebra; Chicago (IL); Hybrid; USD 123,000 - 184,000; Full time

Benefits offered by this job

Hybrid work

Adaptive hours

Annual well-being day

Professional development

Job summary

Zebra is seeking a Product Marketing Advisor to lead go-to-market for RFID hardware and software solutions. You will immerse in competitive markets, shape positioning, and drive cross-functional execution with field, channel, and vertical teams.

Responsibilities include lifecycle marketing, content ownership, and regional GTM readiness. 8+ years in B2B product marketing or related product management is required; hybrid work is available with travel.

Qualifications

• Bachelor's degree required with 8+ years in product marketing or related product management/development in B2B mobile computing or software.

Responsibilities

• Develop, position and message go-to-market strategy for portfolio products and software.
• Partner with cross-functional teams to enable sales and analyze competitive markets.
• Own lifecycle marketing activities from NPI to end-of-life and coordinate content for region.
• Lead regional GTM planning and drive marketing initiatives across channels.

Skills

Product marketing experience

Product management experience

Education

Bachelor's degree in related field

Job description

Overview

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.

What We're Looking For

• The primary purpose of the Product Marketing, Advisor is to share responsibility for product line / specific portfolio marketing (i.e. RFID hardware products), as well as Software and Solutions offerings related to the portfolio and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage.
• Working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial related marketplace, developing, positioning, and messaging go-to-market strategy, sales enablement, and competitive analysis.
• Some responsibilities will include strategic planning, providing valuable input regarding the market and engaging in product management functions for the portfolio of products.
• Act as marketing’s single point of contact for a portion of the company’s overall portfolio to various stakeholders – internal and external.
• Own product and software, reinvigorate, refresh and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers.
• Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/AEO/SEM) campaigns for top tier products critical to the regional annual P&L.
• Guide AR, PR, Social, and Corporate Communications programs for responsible product/solution.
• Ensure we deliver on strategy & messaging for products at key events.
• Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.
• Lead regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.
• Influence promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio.
• Manage content creation from inception through delivery.
• Own country/region GTM planning and comprehensive portfolio‑specific regional GTM marketing.
• Generate portfolio pipeline – marketing influenced & driven.
• Ensure successful seller adoption of enablement materials.
• Voice of customer o.b.o region into global product marketing team.
• Support impactful portfolio-specific, cross-vertical initiatives in region.
• Able to work hybrid (3 days office/2 remote) from Lincolnshire, IL, or Holtsville, NY, 10% travel.

Minimum Qualifications

Bachelor's degree in related field required 8+ years of product marketing and/or comparable product management/development experience within the B2B mobile computing or software sectors.

Preferred Skills and Competencies

Clarity of thinking & vision – keen prioritization skills Organizational Agility: Matrix, indirect management Influence / Negotiation / Partnership skills with product teams Drive results and execution through a virtual team Ability to thrive in matrixed organization environment Ability to technically understand how products fit in to create and deliver a solution Channel Marketing experience Excellent presentation & communication skills Demonstrated whole lifecycle product marketing experience, from NPI to EOL Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region Demonstrated willingness to actively participate with vertical marketing teams

Equal Opportunity Employer

Zebra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at [e-mail]. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at [e-mail].

Pay Range

$122,800.00 - $184,200.00

Annual Incentive Compensation

In addition to base pay, Zebra offers this role the opportunity to earn a performance-based annual cash incentive, at a target equal to 12% of base pay, in accordance with the terms of the applicable incentive plan.

Zebra Total Rewards

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work. Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

Benefits

We understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success.

Company Overview

Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what's next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at zebra.com.