Revenue, Partnerships & Brand Lead

University of Kentucky; United States; On-site; USD 180,000 - 320,000; Full time

Job summary

University of Kentucky seeks a Chief Commercial Officer to lead an integrated commercial function, driving strategy and revenue growth across sponsorships, rights, multimedia, and licensing.

The role directs brand, marketing, communications, and fan experience, aligning commercial execution with enterprise priorities, while coordinating with external marketing partners and athletics leadership to maximize revenue and fan engagement.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 10+ years in commercial leadership, marketing, or external affairs.
• Experience in sponsorships, partnerships, and revenue-generation.

Responsibilities

• Lead commercial and revenue-growth strategy across partnerships and rights.
• Structure, source, and negotiate major partnerships and licensing rights.
• Establish measurable commercial targets supported by data and analytics.
• Ensure cohesive brand messaging and fan experience across touchpoints.
• Coordinate with external marketing partners and athletics leadership; manage budgets.

Skills

Strategic leadership

Partnership development

Negotiation

Data analytics

Brand management

Cross-functional leadership

Education

Bachelor's degree

MBA or related advanced degree

Tools

CRM systems

Data analytics tools

Job description

University of Kentucky seeks a Chief Commercial Officer to lead an integrated commercial function, driving strategy and revenue growth across sponsorships, rights, multimedia, and licensing.

The role directs brand, marketing, communications, and fan experience, aligning commercial execution with enterprise priorities, while coordinating with external marketing partners and athletics leadership to maximize revenue and fan engagement.