Revenue Operations Analyst II: Funnel Automation & Growth

Affirm; Dallas (TX); On-site; USD 88,000 - 138,000; Full time

Benefits offered by this job

Health care coverage

FSA Wallets

Time off

ESPP

Job summary

Affirm is seeking a Revenue Operations Analyst II to partner with Marketing, Business Development and early Sales teams. You will design and optimize processes, automation, and tooling that govern how leads enter the revenue funnel and ensure downstream teams can execute confidently.

The role emphasizes both tactical automation and strategic lifecycle design, routing logic, and scalable coverage models. Strong collaboration with Salesforce and GTM tooling, plus a focus on data integrity and

Qualifications

• BA/BS or equivalent 4-year degree required.
• 2+ years of revenue, sales, or marketing operations experience.
• Proficiency in Salesforce; familiarity with Pardot or HubSpot.
• Excel/Google Sheets mastery and BI tools understanding.
• Experience with lead lifecycle management and attribution frameworks.

Responsibilities

• Design and optimize top-of-funnel lifecycle processes with automation.
• Define lead routing logic and automation triggers with cross-tool integration.
• Manage cross-functional initiatives across Sales, Marketing, Partnerships, Legal, Product, Revenue Ops, Analytics, and others.
• Support attribution tracking and funnel performance analyses for Marketing, BDA, and early funnel performance.
• Own workflow automations to speed lead capture and reduce manual work.
• Collaborate to improve Salesforce and GTM tooling for data integrity at funnel entry.
• Partner with Revenue Enablement to train revenue teams on top-of-funnel processes.

Skills

Revenue operations experience

Lead lifecycle management

Data analysis

Strong organization

Documentation skills

Education

BA/BS or equivalent 4-year degree

Tools

Salesforce

Pardot

HubSpot

Excel/Sheets

Job description

Affirm is seeking a Revenue Operations Analyst II to partner with Marketing, Business Development and early Sales teams. You will design and optimize processes, automation, and tooling that govern how leads enter the revenue funnel and ensure downstream teams can execute confidently.

The role emphasizes both tactical automation and strategic lifecycle design, routing logic, and scalable coverage models. Strong collaboration with Salesforce and GTM tooling, plus a focus on data integrity and