Revenue Marketing Architect: Data-Driven Campaigns & Salesforce

Liaison Creative; Indiana (PA); On-site; USD 90,000 - 140,000; Full time

Job summary

Liaison Creative is seeking a senior Marketing Analytics lead to turn marketing activity into measurable pipeline impact. You will link campaigns to Salesforce records, clean data, and maintain a scalable taxonomy across campaigns and accounts.

In this role you will connect marketing engagement to sales outcomes, influence budget decisions, and provide leadership with data-driven insights. You will collaborate across teams to close gaps between marketing outputs and measurable results.

Qualifications

• 7+ years of experience in a enterprise marketing organization.
• Built Salesforce campaign and opportunity reporting, not just dashboards.
• Ability to connect marketing engagement to sales results and business impact.
• Influence budgeting decisions and shift resources during activations.

Responsibilities

• Link every campaign, from webinars to events to content, to the right Salesforce records so its impact on real opportunities is visible
• Clean up inconsistent naming, tagging, and duplicate records, and maintain a campaign taxonomy that keeps data usable as activity scales
• Flag high-engagement accounts to the right relationship owner in Salesforce so follow‑up happens while it matters
• Pull data from email, paid, social, events, and web, and reconcile it into one full-funnel view from first touch to closed opportunity
• Turn findings into specific recommendations on where budget and effort should shift, not just reporting the numbers
• Bring a clear point of view to every report delivered to leadership, backed by the data
• Build cooperation and credibility across practice teams, sectors, and markets that don't report to each other, closing the gap between what those teams produce and what marketing can measure and deliver
• Build the follow‑up materials sellers need after a major campaign or event, including talking points, one‑pagers, battle cards and account‑specific angles
• Track adoption of those materials and refine them based on what sellers actually use

Skills

Salesforce reporting

Marketing analytics

Dashboarding

Data quality management

Campaign tagging

Funnel analysis

Sales enablement support

Tools

Salesforce

Job description

Liaison Creative is seeking a senior Marketing Analytics lead to turn marketing activity into measurable pipeline impact. You will link campaigns to Salesforce records, clean data, and maintain a scalable taxonomy across campaigns and accounts.

In this role you will connect marketing engagement to sales outcomes, influence budget decisions, and provide leadership with data-driven insights. You will collaborate across teams to close gaps between marketing outputs and measurable results.