Revenue Growth Specialist I

Forrester Research, Inc. (US); Cambridge (MA); On-site; USD 45,000 - 67,000; Full time

Job summary

Forrester Research, Inc. in Cambridge, MA is seeking a Revenue Development Representative (RDR) to identify and qualify new opportunities and drive demand for the sales organization. You will engage prospects via phone, email, social, and chat, while maintaining CRM activity and aligning with marketing campaigns.

The role emphasizes outbound prospecting, cadence adherence, and cross-functional collaboration with sales and marketing, aimed at generating meetings and opportunities.

Qualifications

• Excellent verbal and written communication skills.
• Ability to perform prospect and account research.
• Ability to listen and assess prospect needs and opportunities.
• Ability to articulate a reasonable value proposition.
• Ability to use a variety of prospecting techniques across channels.
• Strong collaboration and partnership skills.
• Strong time management skills.
• Curiosity and willingness to take ownership of progression.
• Self-starter who takes initiative to achieve goals.
• Team player who is coachable and eager to learn.
• Disciplined with high activity volumes.
• Quick learner who can adapt and apply learnings.
• Knowledge of the Forrester value proposition.
• Understanding of why clients work with us and how we deliver value.
• Understanding of prospecting techniques and best practices.
• Understanding of key technology and uses.

Responsibilities

• Consistently generate new demand for the sales organization to pursue.
• Conduct effective outbound prospecting within target accounts and personas, leveraging all channels available.
• Follow a set cadence with inbound leads and outbound prospects.
• Conduct a minimum amount of prospecting activity.
• Execute on persona-based, tactical, and strategic prospecting campaigns.
• Review and action inbound leads within the agreed SLA timeframes.
• Use multiple channels (phone, email, social, video, etc.).
• Leverage team templates and best practices for prospecting efforts.
• Identify new prospect accounts to target (review with your account executive).
• Assist with sales- and marketing-led events where appropriate.
• Proactively partner with sales colleagues and the Forrester ecosystem.
• Effectively manage time to ensure tasks are completed on time.
• Maintain the CRM system, ensuring all activity is logged accurately.
• Proactively partner with marketing to provide feedback and enhance the revenue engine.

Skills

Communication

Prospect research

Active listening

Value proposition

Multichannel outreach

Time management

Collaboration

Self-starter

Job description

Forrester Research, Inc. in Cambridge, MA is seeking a Revenue Development Representative (RDR) to identify and qualify new opportunities and drive demand for the sales organization. You will engage prospects via phone, email, social, and chat, while maintaining CRM activity and aligning with marketing campaigns.

The role emphasizes outbound prospecting, cadence adherence, and cross-functional collaboration with sales and marketing, aimed at generating meetings and opportunities.