Revenue Growth Prospecting Associate

Forrester Research, Inc.; Cambridge (MA); On-site; USD 45,000 - 67,000; Full time

Job summary

Forrester Research, Inc. in Cambridge, MA is seeking a Revenue Development Representative to identify, validate, and qualify new opportunities for inside, field, and channel sales.

You will use phone, email, social, and chat to engage prospects, follow inbound leads, and execute persona-based campaigns. The role emphasizes high activity, CRM logging, and collaboration with sales and marketing to drive the revenue engine.

Qualifications

• Excellent verbal and written communication skills.
• The ability to perform prospect and account research.
• The ability to actively listen and assess prospect needs and opportunities.
• The ability to articulate a reasonable value proposition.
• The ability to use a variety of prospecting techniques and campaign types and effectively use all channels available for prospecting efforts.
• Strong collaboration and partnership skills.
• Strong time management skills.
• Curiosity and willingness to take ownership of progression.
• Someone demonstrates the revenue development values daily.
• A self-starter who takes initiatives to achieve goals.
• A team player who is coachable and eager to learn.
• Disciplined and able to maintain high activity volumes.
• A quick learner who can adapt and apply learnings.
• Knowledge of the Forrester value proposition.
• Understanding of why clients work with us and how we deliver value.
• Understanding of key technology and uses.

Responsibilities

• Consistently generate new demand for the sales organization to pursue.
• Conduct effective outbound prospecting within target accounts and personas, leveraging all channels available.
• Follow a set cadence with inbound leads and outbound prospects.
• Conduct a minimum amount of prospecting activity.
• Execute on persona-based, tactical, and strategic prospecting campaigns.
• Review and action inbound leads within the agreed SLA timeframes.
• Use multiple channels (phone, email, social, video, etc.).
• Leverage team templates and best practices for prospecting efforts.
• Identify new prospect accounts to target (review with your account executive).
• Assist with sales- and marketing-led events where appropriate.
• Proactively partner with sales colleagues and the Forrester ecosystem.
• Effectively manage time to ensure tasks are completed on time.
• Maintain the CRM system, ensuring all activity is logged accurately.
• Proactively partner with marketing to provide feedback and enhance the revenue engine.

Skills

Verbal communication

Written communication

Prospect research

Active listening

Value proposition

Multi-channel outreach

CRM proficiency

Time management

Self-starter

Team player

Adaptability

Forrester value proposition

Prospecting techniques

Client engagement

Collaboration

Job description

Forrester Research, Inc. in Cambridge, MA is seeking a Revenue Development Representative to identify, validate, and qualify new opportunities for inside, field, and channel sales.

You will use phone, email, social, and chat to engage prospects, follow inbound leads, and execute persona-based campaigns. The role emphasizes high activity, CRM logging, and collaboration with sales and marketing to drive the revenue engine.