Revenue Growth Prospecting Lead – Cambridge

Forrester; Cambridge (MA); On-site; USD 45,000 - 67,000; Full time

Job summary

Forrester Cambridge, MA is seeking a Revenue Development Representative who will identify, qualify, and nurture opportunities for inside, field, and channel sales teams. You will conduct multi-channel outreach and maintain CRM activity to drive meetings and pipeline.

This role emphasizes outbound prospecting, inbound follow-up, and collaboration with marketing and sales. Candidates should communicate clearly, stay organized, and manage time effectively to meet SLA targets.

Qualifications

• Excellent verbal and written communication skills.
• The ability to perform prospect and account research.
• The ability to actively listen and assess prospect needs and opportunities.
• The ability to articulate a reasonable value proposition.
• The ability to use a variety of prospecting techniques and campaign types and effectively use all channels available for prospecting efforts.
• Strong collaboration and partnership skills.
• Strong time management skills.
• Curiosity and willingness to take ownership of progression.
• A self-starter who takes initiatives to achieve goals.
• A team player who is coachable and eager to learn.
• Disciplined and able to maintain high activity volumes.
• A quick learner who can adapt and apply learnings.
• Knowledge of the Forrester value proposition.
• Understanding of why clients work with us and how we deliver value.
• Good level of understanding of prospecting techniques and best practices.
• Understanding of key technology and uses.

Responsibilities

• Consistently generate new demand for the sales organization to pursue.
• Conduct effective outbound prospecting within target accounts and personas, leveraging all channels available.
• Follow a set cadence with inbound leads and outbound prospects.
• Conduct a minimum amount of prospecting activity.
• Execute on persona-based, tactical, and strategic prospecting campaigns.
• Review and action inbound leads within the agreed SLA timeframes.
• Use multiple channels (phone, email, social, video, etc.).
• Leverage team templates and best practices for prospecting efforts.
• Identify new prospect accounts to target (review with your account executive).
• Assist with sales- and marketing-led events where appropriate.
• Proactively partner with sales colleagues and the Forrester ecosystem.
• Effectively manage time to ensure tasks are completed on time.
• Maintain the CRM system, ensuring all activity is logged accurately.
• Proactively partner with marketing to provide feedback and enhance the revenue engine.

Skills

Verbal communication

Written communication

Prospecting

Active listening

Value proposition

Collaboration

Time management

Self-starter

Team player

Discipline

Job description

Forrester Cambridge, MA is seeking a Revenue Development Representative who will identify, qualify, and nurture opportunities for inside, field, and channel sales teams. You will conduct multi-channel outreach and maintain CRM activity to drive meetings and pipeline.

This role emphasizes outbound prospecting, inbound follow-up, and collaboration with marketing and sales. Candidates should communicate clearly, stay organized, and manage time effectively to meet SLA targets.