Revenue-Focused Email Marketing Lead (Flexible Hours)

McDonalds; Wilmington (NC); On-site; USD 62,000 - 93,000; Full time

Benefits offered by this job

flexible hours

paid sabbaticals

mentoring program

Job summary

McDonalds in Wilmington, NC is seeking an Email Marketing Specialist to own the revenue engine. You’ll run campaigns, build landing pages, and optimize ROI for a local market. Expect to work closely with creative, product, and operations teams to drive bookings and referrals.

With about 5 years of Google Search Console experience, you’ll present results to NC-wide audiences, manage priorities, and contribute to ongoing marketing initiatives. This is a contract role focused on tangible outcomes.

Qualifications

• 5 years of experience using Google Search Console.
• Ability to build landing pages that drive demos.
• Ability to articulate ROI for a CFO.
• Strong time-management and prioritization under deadlines.
• Comfort presenting to a NC-wide audience without a script.
• Clear written and verbal communication; manage competing priorities.

Responsibilities

• Build landing pages that turn Wilmington curiosity into demo bookings.
• Steer prospects from interest to invoice without friction.
• Frame ROI a Wilmington, NC CFO can defend internally.
• Collaborate across creative, product, and operations teams.
• Grow brand awareness through Marketo initiatives.
• Chase warm referrals ahead of competitors in Wilmington.

Skills

Google Search Console

Time management

Communication

Public speaking

Tools

Marketo

Job description

McDonalds in Wilmington, NC is seeking an Email Marketing Specialist to own the revenue engine. You’ll run campaigns, build landing pages, and optimize ROI for a local market. Expect to work closely with creative, product, and operations teams to drive bookings and referrals.

With about 5 years of Google Search Console experience, you’ll present results to NC-wide audiences, manage priorities, and contribute to ongoing marketing initiatives. This is a contract role focused on tangible outcomes.