Email Marketing Specialist: Data-Driven Campaigns

Delaware North Co; Buffalo (NY); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Profit sharing

Paid vacation and holidays

Parental bonding leave

Tuition reimbursement

Friends and family discounts

Job summary

Delaware North is seeking an Email Marketing Specialist to lead the planning, execution, and optimization of email campaigns for multiple properties from our Buffalo, NY headquarters.

The role requires 3+ years of email/CRM experience, hands-on Salesforce Marketing Cloud expertise, and strong HTML/AMPScript skills. You will collaborate with marketing, creative, and business teams to define goals, manage calendars, and analyze results to drive improvements.

Qualifications

• Bachelor's degree in marketing, communications, or related field preferred.
• Minimum of 3 years of experience in email or CRM marketing.
• Hands-on experience with Salesforce Marketing Cloud or comparable ESPs.
• Working knowledge of HTML and email rendering best practices.
• AMPScript skills are a plus.
• Strong analytical, problem-solving, presentation, and communication skills.
• Experience managing multiple projects simultaneously.
• Advanced presentation and communication skills.

Responsibilities

• Own the execution and optimization of email marketing campaigns for assigned stakeholder groups.
• Partner with marketing, creative, and business stakeholders to define goals and messaging.
• Manage email calendars and act as project manager for assigned email initiatives.
• Develop and maintain audience segments and targeting strategies.
• Design, execute, and analyze A/B and multivariate tests.
• Produce performance reports and translate results into optimization recommendations.
• Document learnings, testing outcomes, and best practices, and contribute to SOP development, maintenance, and compliance.

Skills

Email marketing

CRM marketing

Analytics

Project management

HTML

AMPScript

Education

Bachelor's degree in marketing or communications

Tools

Salesforce Marketing Cloud

Job description

Delaware North is seeking an Email Marketing Specialist to lead the planning, execution, and optimization of email campaigns for multiple properties from our Buffalo, NY headquarters.

The role requires 3+ years of email/CRM experience, hands-on Salesforce Marketing Cloud expertise, and strong HTML/AMPScript skills. You will collaborate with marketing, creative, and business teams to define goals, manage calendars, and analyze results to drive improvements.