Email Marketing Specialist

McDonalds; Wilmington (NC); On-site; USD 62,000 - 93,000; Full time

Benefits offered by this job

flexible hours

paid sabbaticals

mentoring program

Job summary

McDonalds in Wilmington, NC is seeking an Email Marketing Specialist to own the revenue engine. You’ll run campaigns, build landing pages, and optimize ROI for a local market. Expect to work closely with creative, product, and operations teams to drive bookings and referrals.

With about 5 years of Google Search Console experience, you’ll present results to NC-wide audiences, manage priorities, and contribute to ongoing marketing initiatives. This is a contract role focused on tangible outcomes.

Qualifications

• 5 years of experience using Google Search Console.
• Ability to build landing pages that drive demos.
• Ability to articulate ROI for a CFO.
• Strong time-management and prioritization under deadlines.
• Comfort presenting to a NC-wide audience without a script.
• Clear written and verbal communication; manage competing priorities.

Responsibilities

• Build landing pages that turn Wilmington curiosity into demo bookings.
• Steer prospects from interest to invoice without friction.
• Frame ROI a Wilmington, NC CFO can defend internally.
• Collaborate across creative, product, and operations teams.
• Grow brand awareness through Marketo initiatives.
• Chase warm referrals ahead of competitors in Wilmington.

Skills

Google Search Console

Time management

Communication

Public speaking

Tools

Marketo

Job description

Plenty of people can run a campaign; McDonalds wants an Email Marketing Specialist who can run the whole revenue engine. Take ownership, lean on your 5 years of Google Search Console, and earn $62,000 - $93,000 as part of a team that grows with you.

Key Responsibilities

• Build landing pages that turn Wilmington curiosity into demo bookings
• Steer McDonalds prospects from interest to invoice without friction
• Frame the plainspoken ROI a Wilmington, NC CFO can defend internally
• Beat last quarter's $62,000 - $93,000 number without burning the pipeline
• Coordinate cross-functional launches with creative, product, and operations
• Grow brand awareness through Facilitation and Marketo initiatives
• Chase down warm referrals before competitors in Wilmington get the call

What You'll Bring

• Curiosity that outpaces your current job description
• Comfort being accountable for a sharp-but-gentle outcome in a contract role
• Strong time-management skills and a bias toward action
• Comfort presenting to a NC-wide audience without a script
• Sharp written and verbal communication, tested under scrutiny
• Demonstrated ability to manage competing priorities under tight deadlines

Inside McDonalds's Wilmington headquarters, a results-oriented team treats every Initiative bug like a personal insult worth fixing tonight. Our team in NC keeps a running list of what we'd do differently, and we actually act on it.

We value work-life balance, so expect $62,000 - $93,000.

• flexible hours
• paid sabbaticals
• supportive mentoring program

Newly timestamped, McDonalds keeps this mid-level opening on the active board.