Retention & Subscriptions Lead - Remote-First

Llama Naturals, Inc.; United States; Remote; USD 150,000 - 200,000; Full time

Job summary

Llama Naturals seeks a Director of Retention to own post-purchase lifecycle across email, SMS, on-site experiences, and the subscription model. You will lead retention initiatives and shape the customer journey for a growing DTC brand.

Lead experiments, build a data-driven roadmap, and partner with founders and Head of Growth to reduce churn, increase LTV, and accelerate revenue growth. You will own tools like Klaviyo and Skio/Recharge, design journeys per customer, and scale retention with an

Qualifications

• 5+ years in retention, lifecycle, or CRM marketing, with at least 2 years directly owning retention outcomes at a subscription-first DTC brand
• Hands-on command of Klaviyo (flows, segmentation, campaign strategy, deliverability) and a subscription platform such as Skio or Recharge
• Experience in supplements, consumables, or health and wellness DTC
• Deep fluency in subscription economics: cohort curves, rebill survival, cancel-reason analysis, save rate by treatment, plan mix, and LTV by acquisition path

Responsibilities

• Own the retention strategy and roadmap for the business: where we're losing customers, why, and what we'll do about it in what order
• Bring an independent point of view: challenge assumptions, pressure-test what exists
• Feed retention insight upstream: help Growth attract the customers most likely to stay and set expectations the product can deliver on
• Own adoption: understand what helps a family build the daily habit, what gets in the way, and whether delivery cadence matches real usage
• Own the subscription experience (portal, cadence, pre-renewal communication, and dunning) and the at-risk signals that let us act before someone reaches the cancel page

Skills

Retention marketing

Klaviyo

Subscription platform

Data analytics

AI tools

Tools

Skio

Recharge

Analytics stack

Job description

Llama Naturals seeks a Director of Retention to own post-purchase lifecycle across email, SMS, on-site experiences, and the subscription model. You will lead retention initiatives and shape the customer journey for a growing DTC brand.

Lead experiments, build a data-driven roadmap, and partner with founders and Head of Growth to reduce churn, increase LTV, and accelerate revenue growth. You will own tools like Klaviyo and Skio/Recharge, design journeys per customer, and scale retention with an