retention product manager в gaming e-commerce

HireHi; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first setup

Job summary

HireHi is seeking a remote-first Growth/Retention Marketing leader to own retention metrics, design lifecycle communications, and run experiments across email, push, and in-app messages. You will build data-driven strategies to reduce churn and improve LTV in a global e-commerce context.

You will collaborate with product, marketing, and analytics teams, applying AI-driven insights to personalise journeys and scale CRM/CDP-driven programmes. Strong English communication is required.

Qualifications

• 4+ years of experience in retention, CRM, lifecycle marketing, or growth.
• Ability to independently build funnels, segment audiences, and interpret A/B test results.
• Hands-on experience with analytics and automation tools such as Mixpanel, Amplitude, Braze, Customer.io, Intercom, or similar platforms.
• Practical day-to-day use of AI tools for data analysis, communication development, and insight discovery.
• Experience with e-commerce and/or marketplaces.
• B2+ English.

Responsibilities

• Own, track, analyse, and improve product retention metrics, including Day 1 / Day 7 / Day 30 retention, churn rate, LTV, and related KPIs.
• Develop lifecycle communications across email, push notifications, in-app messaging, onboarding flows, and reactivation campaigns.
• Build and validate hypotheses through A/B testing, behavioural analytics, and qualitative research.
• Identify churn and drop-off points across the user journey and propose practical solutions.
• Align acquisition and retention strategies with product, marketing, and analytics teams.
• Use AI tools for data analysis, communication personalisation, and hypothesis generation and prioritisation.
• Design personalised user engagement journeys based on segmentation and behavioural data.
• Scale retention programmes using CRM/CDP platforms and automation tools.

Skills

Retention marketing

CRM

Lifecycle marketing

Growth

A/B testing

Analytics

AI tools

Segmentation

Email marketing

Push notifications

Tools

Mixpanel

Amplitude

Braze

Customer.io

Intercom

Job description

Описание:

The company operates an international e-commerce platform for game currencies and in-game services. It is a category leader in the US and Europe, with a large global user base and eight-figure annual revenue.

Задачи:

Own, track, analyse, and improve product retention metrics, including Day 1 / Day 7 / Day 30 retention, churn rate, LTV, and related KPIs Develop lifecycle communications across email, push notifications, in-app messaging, onboarding flows, and reactivation campaigns Build and validate hypotheses through A/B testing, behavioural analytics, and qualitative research Identify churn and drop-off points across the user journey and propose practical solutions Align acquisition and retention strategies with product, marketing, and analytics teams Use AI tools for data analysis, communication personalisation, and hypothesis generation and prioritisation Design personalised user engagement journeys based on segmentation and behavioural data Scale retention programmes using CRM/CDP platforms and automation tools

Требования:

4+ Years of experience in retention, CRM, lifecycle marketing, or growth Proven results improving retention, reducing churn, or increasing LTV, supported by specific examples Ability to independently build funnels, segment audiences, and interpret A/B test results Hands-on experience with analytics and automation tools such as Mixpanel, Amplitude, Braze, Customer.io, Intercom, or similar platforms Practical day-to-day use of AI tools for data analysis, communication development, and insight discovery Experience with e-commerce and/or marketplaces B2+ English Ability to turn data into hypotheses and hypotheses into clear, prioritised tasks

Условия:

Remote-first setup; work from anywhere, with a focus on outcomes and clear expectations Flexible payment options in EUR / USD / RUB / USDT, discussed individually