Retention Marketing Specialist

Future-Able; United States; Remote; USD 55,000 - 65,000; Full time

Job summary

A leading company in the clean beauty space offers a full-time role for a Retention Marketing Specialist. This position focuses on developing and optimizing loyalty programs to enhance customer engagement and retention. The ideal candidate has experience in data-driven marketing and a passion for building customer loyalty. This is a fully remote position with a strong emphasis on collaboration and performance metrics.

Benefits

Medical insurance

Vision insurance

401(k) matching

Annual bonus based on performance

Qualifications

• 2–4 years of experience in data-driven marketing.
• Experience with analytics tools and testing frameworks.
• Passionate about clean beauty and e-commerce.

Responsibilities

• Design, implement, and optimize loyalty and referral programs.
• Analyze program performance and user data.
• Collaborate with teams to create personalized experiences.

Skills

Data analysis

Customer loyalty

Referral marketing

Subscription programs

A/B testing

Google Analytics

Education

Bachelor's degree

Tools

Looker

Tableau

Klaviyo

Job description

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Base pay range

$55,000.00/yr - $65,000.00/yr

Future-Able is looking for a Retention Marketing Specialist to work for:

Naked & Thriving - A brother-sister-founded skincare brand committed to creating high-performing, naturally derived products that are as kind to the planet as they are to your skin. Our mission is to empower individuals to embrace sustainable self-care while nurturing their natural beauty. Every product we craft reflects our dedication to sustainability, quality, and transparency, ensuring our customers feel confident with every choice they make.

About the Role

We are seeking a Retention Marketing Specialist, reporting to the Director of Retention Marketing, who is passionate about building customer loyalty and driving referrals through data-driven strategies. In this role, you'll be responsible for designing, implementing, and optimizing loyalty and referral programs that enhance customer engagement, maximizing brand advocacy, and drive profitability. You'll analyze performance metrics, identify trends, and use customer insights to refine program effectiveness. You will collaborate with cross-functional teams to develop personalized experiences and rewards that encourage repeat business and word-of-mouth growth. Your focus will be on tracking and reporting program results, conducting A/B testing, and making data-driven recommendations to improve customer retention and referral rates. This position is ideal for someone who enjoys working with data and is committed to delivering measurable business impact through innovative loyalty and referral initiatives.

Key Responsibilities

● Design, implement, and optimize customer loyalty and referral programs to drive engagement and repeat business.

● Support the ongoing management and growth of our product subscription program, including monitoring performance, identifying opportunities for improvement, and ensuring a seamless customer experience.

● Analyze customer data and program performance metrics to identify trends and opportunities for improvement.

● Develop and maintain reporting dashboards to track KPIs such as retention rates, referral rates, and customer lifetime value.

● Collaborate with cross-functional teams to create personalized experiences and rewards that encourage loyalty and referrals.

● Conduct A/B testing and data-driven experiments to refine program effectiveness.

● Monitor referral sources and outcomes, maintaining accurate records and providing actionable insights to management.

● Stay current with industry trends and best practices in loyalty and referral marketing.

● Provide recommendations and implement strategies based on customer insights and behavioral data.

● Support the development of workflows and processes to enhance operational efficiency and customer experience.

What We're Looking For

● 2–4 years of experience in data-driven marketing with a focus on loyalty, referral, and/or subscription programs. Strong analytical skills with experience interpreting customer data and program performance metrics.

● Ability to design and execute tests and experiments to optimize program outcomes.

● Experience with analytics and reporting tools (e.g., Google Analytics, Looker, Tableau, or similar). ● Highly organized, dependable, and excited to contribute to a growing team.

● Strong communication and collaboration skills.

● A proactive problem-solver who’s comfortable learning new tools and processes quickly.

● Passion for clean beauty and ecommerce is a big plus!

Nice to Have

● Experience with CDP/ESP/CRM platforms (e.g., Klaviyo, HubSpot), Shopify, or loyalty/referral software (e.g., ReferralCandy, Yotpo, Smile.io).

● Knowledge of customer segmentation and personalization strategies.

● Familiarity with digital marketing channels beyond loyalty and referrals (e.g., email, social, paid media).

● Background in e-commerce or subscription-based business models.

● Basic understanding of HTML/CSS for light editing or troubleshooting, though not required for core duties.

● Experience with A/B testing platforms or marketing automation tools.

● Experience in the beauty, wellness, or lifestyle space.

● Light design or Canva/Figma skills to help format simple assets.

● Comfort reviewing basic performance metrics and drawing initial insights.

● Medical, Dental, Vision, 401K Matching

● Annual bonus based on business performance and personal achievements

● Fully remote position

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Other

• Industries

  Retail, Online and Mail Order Retail, and Retail Apparel and Fashion

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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