Retention Marketing Manager - iGaming (Remote)

Initiate International; United States; Remote; USD 36,000 - 54,000; Full time

Job summary

Initiate International is seeking a commercially minded Customer Retention Manager to develop and implement strategies that strengthen player engagement, reduce churn, and drive sustainable revenue growth. The role focuses on increasing loyalty and lifetime value through data-driven campaigns and personalised player experiences.

You will work in a remote setting focused on the South Africa market, collaborating with marketing, product, and support teams to optimise retention initiatives and

Qualifications

• 3–4 years in CRM, customer retention, lifecycle marketing, or engagement.
• Experience delivering multi-channel CRM campaigns in a data-driven environment.
• Strong analytical skills and ability to translate data into actionable strategies.
• Solid understanding of CRM platforms, segmentation, and lifecycle marketing.

Responsibilities

• Develop and implement customer retention strategies aligned with business objectives.
• Build and optimise player lifecycle journeys from onboarding to loyalty and reactivation.
• Segment players based on behaviour, engagement, deposits and value.
• Plan and execute targeted, multi-channel CRM campaigns across email, SMS, push, and in-app messaging.
• Design and optimise retention initiatives, promotions, and bonus mechanics.
• Analyse player activity, churn trends, and campaign performance to identify opportunities.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Multi-channel campaigns

Stakeholder management

Copywriting

Test-and-learn

iGaming knowledge

Job description

Initiate International is seeking a commercially minded Customer Retention Manager to develop and implement strategies that strengthen player engagement, reduce churn, and drive sustainable revenue growth. The role focuses on increasing loyalty and lifetime value through data-driven campaigns and personalised player experiences.

You will work in a remote setting focused on the South Africa market, collaborating with marketing, product, and support teams to optimise retention initiatives and