VP of Global CRM & Retention (Remote)

Midnite; United States; Remote; USD 161.000 - 214.000; Vollzeit

Benefits dieser Stelle

Private health insurance

Income protection

Holiday entitlement

Zusammenfassung

Midnite in the UK is seeking a VP Retention to lead the global CRM/Retention unit within Growth, building sustained customer engagement across sportsbook, casino and future markets. You’ll lead an established organisation across Core CRM, Lifecycle and Live Ops, connecting strategy, people, data and execution.

This is an opportunity to build on existing expertise, validate what works and shape what comes next. Change should have a clear purpose.

Qualifikationen

• Experience leading CRM, retention or lifecycle activity in iGaming.
• Strong casino knowledge and sportsbook understanding.
• Experience designing or evolving loyalty programmes with Product.

Aufgaben

• Set and evolve global retention strategy across activation, early life progression, engagement, lapse prevention and reactivation, with sustained longer term retention at its heart.
• Lead and develop Core CRM, Lifecycle and Live Ops; assess the operating model, preserve expertise and shape evidence led changes.
• Bring casino insight and partner with Product on loyalty and customer propositions that give players reasons to return.
• Prioritise relevant, personalised lifecycle journeys and higher impact interactions, not contact volume for its own sake.
• Own performance against outcomes including deposit progression, cash active days, cross sell, lifetime value, reactivation efficiency and cohort retention.
• Partner with BI to validate baselines, develop useful reporting and assess incrementality through robust experimentation and holdouts.
• Challenge and prioritise data, segmentation and MarTech capabilities with Product/Engineering, managing key CRM vendor relationships.
• Build alignment across Product, BI, Growth and market stakeholders, influencing upwards and sideways as well as leading your team.
• Establish strong standards for contact strategy, QA, consent and customer protection; turn evidence into priorities, investment recommendations and learning.

Kenntnisse

CRM strategy

Lifecycle management

Live Ops

Data analysis

Cross-functional

Stakeholder management

Tools

CRM platforms

MarTech

BI tools

Jobbeschreibung

Midnite in the UK is seeking a VP Retention to lead the global CRM/Retention unit within Growth, building sustained customer engagement across sportsbook, casino and future markets. You’ll lead an established organisation across Core CRM, Lifecycle and Live Ops, connecting strategy, people, data and execution.

This is an opportunity to build on existing expertise, validate what works and shape what comes next. Change should have a clear purpose.