Product Manager - Powersports

Allparts, Inc.; Madison (IN); Presencial; USD 69.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental insurance

Vision insurance

Paid time off

Paid parental leave

401k with match

Employee stock purchase plan

Descripción de la vacante

Dorman Products is seeking a Product Manager to lead category strategies for ATV/UTV components and drive profitability. You will work with sales, brand managers, and engineering to shape offerings, pricing, and roadmaps while analyzing VOC and market data to outperform competitors.

The role requires strong Excel, PowerPoint, and PowerBI skills, plus 3–5 years in automotive markets. Travel up to 10% is expected; US base salary is competitive with bonus eligibility.

Formación

• Bachelor’s Degree preferred with 3-5 years of automotive experience.
• Understanding of automotive aftermarket product lifecycle management.
• Strong Excel/quantitative analysis, PowerPoint and PowerBI skills.
• Ability to meet deadlines and communicate effectively across teams.
• Travel up to 10% of the time.

Responsabilidades

• Develop and execute category/item group strategies, including roadmaps and NPD.
• Collaborate with sales to capture VOC and perform market analysis.
• Research competitive offerings and pricing strategies.
• Align product and brand strategies with portfolio objectives.
• Maintain competitive pricing through market data, costs and volumes.
• Lead ideation with engineering and own profitability reporting.
• Screen portfolio for complexity reduction and IP opportunities.
• Oversee new part number opportunities and applications with fitment teams.
• Manage products through lifecycle, including post-release activities.

Conocimientos

Category management

Automotive knowledge

Excel

PowerPoint

PowerBI

Communication

Time management

Travel up to 10%

Educación

Bachelor's Degree preferred

Herramientas

Excel

PowerBI

PowerPoint

Descripción del empleo

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Date: Sep 28, 2026

Company: Dorman Products

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

Primary Duties

• Develop and execute category/item group strategies, including roadmaps and new product development (NPD).


• Work with sales team to gather voice of customer (VOC) and complete market analysis.
  
  
  
  • Research and analyze competitive product offerings to understand competitive strengths and weaknesses.
  
  
  • Research and organize competitive market pricing with an understanding of product characteristics and value.
  
  
  
  


• Work with brand managers to align product and brand strategies, including portfolio offering, product performance requirements and market/category positioning.


• Work with strategic planning to maintain, develop and set competitive pricing using market research data, product and sales costs, volumes, etc.


• Lead/coordinate the ideation process in alignment with engineering.


• Owns sales and profitability performance for category and item groups, reports on trends and makes recommendations to address over or under performance.


• Continuously screens the existing portfolio of products with the intention of reducing complexity.


• Identify opportunities to enhace SATV’s Intellectual Property portfolio and integrate that portfolio into the product strategy.

New Part Research & Part Number Introduction

• Lead/coordinate NPD activity within multifunctional team.


• Lead development and differentiation of product offerings, including business cases.


• Review new applications for carry-up coverage and new part number opportunities.


• Work closely with fitment team to map new/existing application coverage.

Product Life Cycle Management

• Manage products throughout all stages of product life cycle, from NPD development and release to post-release activities, including inventory category changes and deletions.


• Actively participates in the monthly SIOP process, provides forecast information for NPD.


• Has awareness of daily sales trends, promotions, customer pipeline events, etc.


• First line of contact with sales team, customer service, technical services and other internal departments regarding product attributes, specifications, etc

Qualifications

• Bachelor’s Degree preferred with 3-5years of experience in automotive, with a strong understanding of the ATV and UTV markets.


• Understanding of automotive aftermarket product lifecycle management.


• Strong Excel/quantitative analysis skills, PowerPoint presentation experience and PowerBI Analysis preferred.


• Ability to respond to and meet critical deadlines.


• Effective communication skills to convey key concepts/strategies across multifunctional teams.


• Travel is required up to 10% of the time.
  
  

  #LI-MM1

  
  

  #SuperATV

The US base salary range for this full-time position is $69,000to $90,000. This role is also eligible for a bonus. The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com

Nearest Major Market: Bloomington Indiana
Nearest Secondary Market: Seymour
Job Segment: PLM, Product Manager, Strategic Planning, Management, Marketing, Operations, Automotive, Strategy