Retention Marketing Lead — Beauty Brand

The Hut Group; San Francisco (CA); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

401K matched up to 5%

Generous PTO

Short and long-term disability

Exclusive employee discounts off THG

Job summary

THG Beauty is seeking a Senior Manager, Retention to lead Biossance’s retention strategy across email, SMS and loyalty. You will drive customer lifetime value and repeat purchases by translating insights into campaigns, journeys and testing plans, while aligning with brand and commercial goals.

You’ll balance strategic thinking with hands-on execution, owning end-to-end lifecycle programs and ensuring accurate, on-brand communications across all channels.

Qualifications

• 4–6+ years in CRM, retention, lifecycle or customer marketing, ideally for a DTC brand.
• Beauty/Prestige experience is strongly preferred.
• Hands-on with CRM/ESP platforms; Listrak experience is a plus.
• Solid knowledge of email/SMS best practices and automation.
• Commercial mindset focusing on revenue, loyalty and value.
• Strong project management and cross-functional collaboration.

Responsibilities

• Own strategy, planning and execution of Biossance retention across email, SMS and loyalty.
• Manage retention calendar with marketing and creative teams.
• Drive revenue via segmentation, personalization, and targeted campaigns.
• Oversee end-to-end campaign setup, QA, deployment and analysis.
• Lead lifecycle journeys and loyalty program with measurable outcomes.
• Collaborate with analytics to improve the digital customer journey.

Skills

Retention marketing

CRM platforms

Email marketing

SMS marketing

Loyalty programs

Lifecycle marketing

Segmentation

Personalization

Deliverability

Project management

Tools

Listrak

Job description

THG Beauty is seeking a Senior Manager, Retention to lead Biossance’s retention strategy across email, SMS and loyalty. You will drive customer lifetime value and repeat purchases by translating insights into campaigns, journeys and testing plans, while aligning with brand and commercial goals.

You’ll balance strategic thinking with hands-on execution, owning end-to-end lifecycle programs and ensuring accurate, on-brand communications across all channels.