Retention Ecommerce Specialist – Email & SMS (Beauty)

AMOREPACIFIC; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

AMOREPACIFIC US, INC, based in New York, is seeking an Ecommerce Email Marketing Specialist to plan and execute an omni-channel retention strategy across DTC programs, including Loyalty and Subscription, aligning with Luxe E-commerce and CRM teams.

You will manage end-to-end email/SMS campaigns, perform A/B testing, segment audiences, and partner with marketing and creative teams to drive engagement and revenue while contributing to product launch promotions and site campaigns.

Qualifications

• 1–2 years of ecommerce and/or email/retention marketing experience.
• Bachelor’s degree in business, marketing, ecommerce, or related field.
• Strong understanding of ecommerce platforms (Shopify preferred).
• Experience with web analytics and data-driven decision making.
• Proficient with MS Office; strong project management skills.

Responsibilities

• Plan and execute SMS and Email marketing communications end-to-end.
• Perform A/B testing on emails and SMS to optimize engagement.
• Create audience segments and analyze data to drive retention strategies.
• Collaborate with CRM, marketing, and creative teams on D2C plans.
• Generate reports on Email & SMS performance and loyalty metrics.
• Coordinate photoshoots and asset delivery for campaigns.
• Manage briefs for email and SMS requests.
• Test lead capture campaigns and onsite acquisition units.
• Serve as secondary contact for Attentive and Ometria platforms.

Skills

Email marketing

Retention marketing

Shopify

Klaviyo

Ometria

HTML/CSS

MS Office

Education

Bachelor’s degree in business/marketing/ecommerce

Tools

Shopify

Klaviyo

Ometria

HTML/CSS

MS Office

Job description

AMOREPACIFIC US, INC, based in New York, is seeking an Ecommerce Email Marketing Specialist to plan and execute an omni-channel retention strategy across DTC programs, including Loyalty and Subscription, aligning with Luxe E-commerce and CRM teams.

You will manage end-to-end email/SMS campaigns, perform A/B testing, segment audiences, and partner with marketing and creative teams to drive engagement and revenue while contributing to product launch promotions and site campaigns.