Retention Director, Kiplinger

Future PLC; New York; Hybrid; USD 108,000 - 120,000; Full time

Benefits offered by this job

Uncapped leave

Profit share

Refer a friend bonus

Well-being support

Share Incentive Plan

Job summary

Future plc is seeking a Retention Director to oversee the retention strategy across Kiplinger brands, driving recurring revenue growth through subscriptions and online ordering. You will lead end-to-end retention lifecycle design, including onboarding, win-back, renewals, and cross-sell initiatives.

You will report to the Senior Marketing Director and manage budgets, analytics, and cross-functional teams across time zones, with a hybrid New York-based schedule.

Qualifications

• 10+ years of experience in Retention, Lifecycle, or B2C marketing, with a focus on growing recurring revenue.
• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Leadership: Experience leading teams, project management, and mentoring staff.

Responsibilities

• Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through subscriptions and re-engagement promotions.
• Design and build end-to-end retention lifecycle across mail, email, coverwraps and online channels; automate onboarding, payment, win-back, renewal and gift campaigns.
• Lead development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and build recurring revenue.
• Identify cross-sell and bundle opportunities with targeted messaging across Kiplinger brands; create audience segments with product affinity.
• Establish a rigorous A/B and multivariate testing cadence for all campaign components to improve renewal and billing performance.
• Manage retention KPIs (LTV, churn at M1/M3/M6, reactivation rate, channel revenue) with regular performance reporting.
• Prepare annual retention budgets and monthly forecasts; forecast and order inventory for print components.
• Collaborate with other retention marketers for efficiency opportunities.

Skills

Retention marketing

Lifecycle marketing

Leadership

Cross-functional collaboration

Analytics

Strategic storytelling

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Campaign analytics tools

Job description

The Retention Director will proactively oversee the retention strategy for all Kiplinger brands, including growing our recurring revenue stream with a focus on digital subscriptions and online ordering.

What You'll Do

You will report to the Senior Marketing Director

• Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through customer subscription and re-engagement promotions.
• Design and build the full, end-to-end retention lifecycle strategy across mail, email, coverwraps and online channels. This includes automated flows for onboarding, payment, win-back, renewal and gift campaigns.
• Lead the development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and establish a reliable recurring revenue channel.
• Find cross sell and bundle opportunities with targeted messaging across all Kiplinger brands. creating new audience segments with product affinity and engagement.
• Establish a rigorous A/B and multivariate testing cadence across all brands. This cadence should be maintained for all campaign components, including creative, timing, messaging, subject lines, offer structures, and segmentation. The goal is to improve renewal and billing performance.
• Manage the Retention Key Performance Indicators (KPIs), tracking LTV, M1/M3/M6 churn, reactivation rate, and channel revenue. Deliver regular performance reporting with relevant insights.
• Prepare annual retention budgets and manage monthly financial forecasting.
• Forecast and order inventory for print campaign components.
• Collaborate with other retention marketers for efficiency opportunities.

Experience That Will Put You Ahead Of The Curve

• 10+ years of experience in Retention, Lifecycle, or B2C marketing, with a focus on growing recurring revenue.
• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Leadership: Experience leading teams, project managing, and mentoring staff.
• Organization: Ability to collaborate with teams that are in different time zones and countries.
• Documented success in growing recurring revenue and reducing customer churn, increasing Customer Lifetime Value (LTV).1
• Advanced analytical capabilities, including expertise in campaign analysis, testing, and the ability to build and manage retention reports
• Cross-functional communication skills, with the ability to translate complex retention data into clear, strategic narratives for Executive team members.

What's In It For You

The expected range for this role is $108,000 - $120,000

As well as more great perks, including:

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

Internal job family level Professional 3

This is a Hybrid role from our New York office, working three days from the office and two from home.

Who We Are

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility: Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. We're building a workplace where we value, respect, and empower everyone to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

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