Retail Store Leader: Brand Experience & Coaching

Victoria's Secret; Dover (DE); On-site; USD 50,000 - 75,000; Full time

Job summary

Victoria’s Secret & Co. is seeking a Store Manager who leads with values to deliver exceptional customer and associate experiences and grow brand top-line sales. In higher complexity stores, this role provides direction, prioritization, and coaching to Brand Supervisors to ensure consistent execution.

Reports to Store Manager/Assistant Store Manager as assigned. The role emphasizes visual execution, brand storytelling, category insights, and strong people leadership across a team.

Qualifications

• Values-based leadership focused on customer and associate experiences.
• Ability to coach and develop store team members.
• Ability to translate brand direction into actionable priorities across the store scope.

Responsibilities

• Owns visual execution and translates brand direction into daily priorities.
• Manages product storytelling and selling behaviors to reflect brand objectives.
• Leads category performance insights using company tools and reports.
• Ensures sales floor and fitting room standards are maintained.
• Oversees talent lifecycle, including interviewing and hiring decisions with Store Manager.
• Supervises Victoria’s Secret Supervisors and/or Selling Associates as assigned.

Skills

Customer experience

Staff coaching

Visual merchandising

Sales strategy

Job description

Victoria’s Secret & Co. is seeking a Store Manager who leads with values to deliver exceptional customer and associate experiences and grow brand top-line sales. In higher complexity stores, this role provides direction, prioritization, and coaching to Brand Supervisors to ensure consistent execution.

Reports to Store Manager/Assistant Store Manager as assigned. The role emphasizes visual execution, brand storytelling, category insights, and strong people leadership across a team.