Retail Search Activation Lead

WPP Media Limited; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Unite is seeking a Manager, Retail Media Activation – Search to drive activation and optimization of retail search campaigns across major networks. You will translate client objectives into performance-driven strategies, manage execution, and deliver measurable outcomes for commerce initiatives.

You’ll partner with planning, analytics, and client teams, building frameworks, forecasting, and optimization roadmaps while mentoring junior staff in a fast-paced, collaborative environment.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent experience.
• 3 years of performance media experience with retail search or paid search.
• Experience activating campaigns across major retail networks (Amazon, Walmart, Instacart, Target, Kroger, Criteo, CitrusAd).
• Experience using retail media management/bid optimization platforms such as Pacvue, Skai, Epsilon, or similar.

Responsibilities

• Lead activation and growth of retail search campaigns across major networks.
• Translate client objectives into performance-driven search strategies.
• Develop forecasts and recommendations from historical trends and promo calendars.
• Mentor junior team members and drive best practices across the team.

Skills

Retail media activation

Campaign strategy

Keyword optimization

Data analysis

Stakeholder communication

Excel & PowerPoint

Education

Bachelor's degree

Tools

Pacvue

Skai

Epsilon

Job description

WPP Unite is seeking a Manager, Retail Media Activation – Search to drive activation and optimization of retail search campaigns across major networks. You will translate client objectives into performance-driven strategies, manage execution, and deliver measurable outcomes for commerce initiatives.

You’ll partner with planning, analytics, and client teams, building frameworks, forecasting, and optimization roadmaps while mentoring junior staff in a fast-paced, collaborative environment.