Retail Media Strategy Lead (Hybrid)

Whirlpool, Inc.; Chicago, Northern (IL, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Employee discount

Education reimbursement

Kitchenettes

On-site amenities

Job summary

Whirlpool Corporation is seeking a Retail Media Manager for its WoW Studios in-house agency. You will lead strategy, planning and execution of media across retail partners to drive consideration, conversion and brand visibility.

Based in Chicago or Benton Harbor, MI, you will work a hybrid schedule five days in office, partnering with brands like KitchenAid, Whirlpool, JennAir, Maytag, and Amana to optimize campaigns and ROMI. Strong analytics and collaboration are essential.

Qualifications

• Bachelor’s degree required.
• Strong analytical and communication skills.
• Experience managing external media or platform partners is a must.

Responsibilities

• Lead paid retail media strategy and execution with key marketing objectives.
• Provide direction to retail media partners on media activation, budgets and KPIs.
• Develop comprehensive media plans aligned with brand strategy and business objectives.
• Monitor performance, optimize budgets, and report on key metrics.

Skills

Media planning

Analytics

Communication

Budget management

Education

Bachelor’s Degree

Job description

Whirlpool Corporation is seeking a Retail Media Manager for its WoW Studios in-house agency. You will lead strategy, planning and execution of media across retail partners to drive consideration, conversion and brand visibility.

Based in Chicago or Benton Harbor, MI, you will work a hybrid schedule five days in office, partnering with brands like KitchenAid, Whirlpool, JennAir, Maytag, and Amana to optimize campaigns and ROMI. Strong analytics and collaboration are essential.