Retail Activation Leader — In-Store Growth & Experience

Whirlpool, Inc.; Benton Harbor (MI); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Employee discount

Education reimbursement

Wellness program

Job summary

Whirlpool Corporation in Michigan seeks a Retail Activation Manager to lead in-store campaigns and promotions with sales, brand and retailer teams.

Based at Benton Harbor or Chicago WoW Studios, this onsite role focuses on activation planning, budget management, and data-driven optimization to boost brand visibility and shopper engagement.

The ideal candidate has a Bachelor’s in Business/Marketing and 3+ years in marketing roles with retailer collaboration.

Qualifications

• Bachelor’s Degree in Marketing, Business or related field.
• 3+ years in Marketing/Shopper Marketing or related areas.
• Experience partnering with retailers to plan campaigns or promotions.

Responsibilities

• Develop annual activation plans in collaboration with retailer and Brand Marketing.
• Design and execute marketing campaigns and promotions at retailer level.
• Manage activation calendar, ensuring on-time and on-budget delivery.
• Coordinate with internal teams and vendors to create marketing materials and content.
• Gather data on campaign performance and inform future activation strategies.

Skills

Marketing

Project management

Communication

Cross-functional collaboration

Data analysis

Education

Bachelor's Degree in Business or Marketing

Tools

Google Suite

Excel

Job description

Whirlpool Corporation in Michigan seeks a Retail Activation Manager to lead in-store campaigns and promotions with sales, brand and retailer teams.

Based at Benton Harbor or Chicago WoW Studios, this onsite role focuses on activation planning, budget management, and data-driven optimization to boost brand visibility and shopper engagement.

The ideal candidate has a Bachelor’s in Business/Marketing and 3+ years in marketing roles with retailer collaboration.