Manager, Brand & Program Management — WoW Studios (Flexible)

Whirlpool, Inc.; Chicago (IL); On-site; USD 72,000 - 144,000; Full time

Benefits offered by this job

Whirlpool employee discount

Fitness & educational reimbursement

Kitchenettes

Free coffee

Job summary

Whirlpool Corporation's WoW Studios is seeking a Manager, Program Management to lead end-to-end brand campaigns and product launch activations. This onsite role is based in Chicago or Benton Harbor and coordinates with cross-functional teams, creative talent, and brand leadership to ensure strategic alignment and flawless delivery.

You will manage timelines, KPIs, and stakeholder communications, drive process improvements, and help scale omnichannel programs across digital, social, retail, and

Qualifications

• 7+ years of experience in brand marketing, product marketing or project management.
• Excellent communication and stakeholder management skills.
• Experience coordinating cross-functional teams and managing complex programs.

Responsibilities

• Lead end-to-end development and execution of brand campaigns and product launch activations across brands and channels.
• Serve as primary WoW Studios point of contact for cross-functional partners.
• Translate business goals into actionable marketing programs with clear scopes, timelines and KPIs.
• Drive agile social processes and ensure high-quality content delivery.
• Ensure consistency of campaigns across digital, retail and moment-of-purchase touchpoints.
• Manage project documentation, trackers, agendas, and meeting recaps.

Skills

Brand marketing

Product marketing

Project management

Stakeholder management

Communication

Education

Bachelor’s degree

Tools

Workfront

Job description

Whirlpool Corporation's WoW Studios is seeking a Manager, Program Management to lead end-to-end brand campaigns and product launch activations. This onsite role is based in Chicago or Benton Harbor and coordinates with cross-functional teams, creative talent, and brand leadership to ensure strategic alignment and flawless delivery.

You will manage timelines, KPIs, and stakeholder communications, drive process improvements, and help scale omnichannel programs across digital, social, retail, and